Real-time marketing fails from major brands

April 28, 2014 Issue Subscribe | View online Real-time marketing fails from major brands By Jenn Deering Davis Brands have jumped on the real-time marketing bandwagon in droves -- and it's getting out of hand. Here's how major brands have failed and what we've learned from their sorry attempts. What media's best (and worst) can teach you about storytelling By Kevin Dugan Today's media outlets -- old and new -- are constantly reinventing their narrative formats. Here are the standout examples and takeaway tips to apply to your content. The 5 basic types of consumers With Dan Hill Think you have a strong grasp on who your audience is? Think again. Here's everything you need to know about the people you're trying to reach. Blog Posts How marketers can avoid confusing precision with accuracy By Ted Yang In digital advertising, precision is paying an exact price for a single user who might be the user you want. Accuracy is paying the... The state of the auto industry for marketers By Chloe Della Costa At the think LA Automotive Breakfast in Century City, California, Steve Sturm, AOL's category development officer for autos... Cover Stories The best social media campaigns from auto brands The marketing jobs with the fastest turnover 6 top social media management tools Marketing jargon translated for normal people 6 steps for getting your brand into their heads Full calendar >> iMedia Agency Summit May 4-7, 2014, Austin, TX View agenda iMedia Entertainment Summit June 3, 2014, Los Angeles, CA View agenda iMedia Commerce Summit June 23-25, 2014, Salt Lake City, UT View agenda Latest Jobs Junior Digital Sales Rep Online Marketing Manager - Paid Search Cross-Channel Marketing Manager Account Manager, Display Ad Sales Senior Marketing Coordinator More jobs >> Resource Connection Alphabird Creative Services Blip Brand Marketing More companies >>

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