 | Forrester Calculates the ROI of Turn
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it's digital media services revenue growth to Turn. Download the free report now. |
 | | Connecting & Collaborating | Using social media to cultivate brand advocates Research reveals that consumers rely most heavily on the opinions of their friends and family when making purchasing decisions, writes Susan Frech, CEO of Social Media Link. Social media sites can be an asset when it comes to building relationships with influential individuals, provided that you make it easy for customers to spread the word about your business. "Consumers don't want to jump through hoops to advocate your brand; they want to easily share valuable and entertaining content with their social networks," Frech writes. MarketingProfs (4/8) |  | Free Paper: Have You Outgrown Your Social Analytics Solution?
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 | Twitter redesign emphasizes profile pages Twitter's profile pages are something of a backwater, but that's about to change. A redesign aims to make users' profiles an easy-to-understand landing page for casual users, with features for power users such as the ability to pin tweets to the top of the stream and more prominent featuring of popular posts. "We asked, 'how can we make this more like a magazine cover -- almost like a summary of its contents,' " Twitter designer Dave Bellona says. Wired.com (4/9) | Viacom tries to pin down social media's impact Viacom plans to use data from Mass Relevance to give advertisers guarantees on the impact of their marketing on social networks such as Facebook, Vine and YouTube. The Comedy Central and MTV owner has created a measurement platform called Echograph that will match campaigns with data on influence, engagement, demographics and hashtag use in an effort to make social marketing more accountable. "Social isn't just about impressions; it's about engagement," Viacom's Jeff Lucas said. Advertising Age (free access for SmartBrief readers) (4/10)  | In 2012, 1.8 trillion display ads were paid for, but not seen
As advertisers embrace viewability, they can benefit from knowing that their display ads are seen, eliminating waste, and increasing campaign effectiveness. Read our findings to learn more about the current state of viewability standards and the steps you can take now to prepare.
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 | Behind the scenes with the "media nun" Sister Helena Burns is an avid user of Facebook and Twitter. She says she uses social tools much like any other person would, although she tends to be more earnest and less snarky than the typical user. "I want to use the latest, most modern, most efficacious media and media technology to reach the greatest number of people with the holy spirit," she says. The Atlantic online (4/10) |  | The beauty of using consumer influencers to spread the word on their own social networks is that your investment can scale to include millions of diverse social circles." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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