 | Digital Audience Report, July to September 2013
Global marketers now have an unprecedented opportunity to reach across channels to engage in meaningful conversations with customers moving from device to device, shifting formats and media. Download this report to learn about how the rise of the cross-channel brand. |
 | New York AG continues probe of Airbnb New York Attorney General Eric Schneiderman is amping up pressure for Airbnb to hand over records of its hosts, saying that many users of the sharing-economy service are breaking the law. "We're not saying this model should be eliminated completely. But we are saying you can't run illegal hotels," Schneiderman said. New York Post (4/24), Bloomberg (4/24), Mashable (4/26)  | 6 Ways Marketers Should Use Social
Now that you've got a social presence, it's time to get real and integrate your social efforts into each part of your organization. Right now, traditional and digital marketers have an opportunity - and a critical need -- to collaborate with their social counterparts like never before.
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 |  | 2014 State of Marketing Report
With more than 2,500 survey responses, the State of Marketing report gives you a current snapshot of marketers' budgets, priorities, channels, metrics and strategies for 2014. Download now to start planning your marketing efforts for the year ahead! |
 | Instagram explores video ads in another slow-paced test Instagram is experimenting with sponsored videos from brands including Levi's, Ben and Jerry's, and Burberry, as competition for video business heats up among social media. The Facebook unit, however, is approaching the field carefully. "We work together from the beginning of a campaign -- from the concept phase to production to final edit before a campaign goes live," said Jim Squires, Instagram's director of marketing. Adweek (4/27) Twitter tries tweaking sign-ups to boost retention Twitter is experimenting with new sign-up protocols that mine users' Gmail accounts in order to figure out who they should follow. That could help make the service more accessible and useful to new users, writes Mat Honan. "With one or two exceptions, everyone else in the list of 20 people it spat back was highly relevant to my life," writes Honan. Wired.com (4/28)  | Free White Paper: Trade U.P.P. How to Understand the Past, Plan the Present, and Predict the Future
Pricing and trade promotion activities are critical to the success of consumer products companies, which is why there has been a major shift in forward-thinking organizations from independent activities to a single, comprehensive solution. Learn about the roadmap these companies are adopting to understand, plan, and predict their business. |
 | Details emerge about Facebook's mobile ad network Facebook is expected to announce the launch of its mobile-advertising network, called the Facebook Audience Network, at its f8 conference next week. FAN will rely on the personal information Facebook has on its users to better target ads based on interests. Application developers will be able to integrate FAN code, and advertisers will be able to order custom ad units that fit their apps, according to this report. TechCrunch (4/25) | How sloths beat their own bathroom habits Thanks to their incredibly slow metabolism, sloth bears typically carry up to a third of their body weight in undigested food and liquid waste. Such internal pressures would choke most animals who spend so much time upside down, but scientists have discovered that sloths evolved internal supports to carry the weight of their distended bellies more efficiently. "Nothing that sloths do is normal," says researcher Rory Wilson. BBC (4/26) |  | Make no mistake about it, Facebook is fast emerging as a global media juggernaut." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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