Weibo aims to bring in $380M in IPO Chinese social network Weibo is set to go public on Nasdaq in a deal expected to value the company at around $3.9 billion. Some say Weibo could draw up to $380 million, although some analysts warn that Asian investors are unenthusiastic about the initial public offering. "We recognize Weibo's asset value as the largest social media platform in China, however management needs to articulate a vision and execution plan to monetize the platform," Junheng Li writes. Reuters (4/6), The Wall Street Journal (tiered subscription model) (4/4), Forbes (4/6)  | Neustar PlatformOne™ - The Central Marketing Solution
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 | Universities go social to reach prospective students Universities are using social media marketing to encourage prospective students to submit applications. Officials say social media allows colleges to target youth demographics and to track the performance of their outreach efforts. "We don't discount using outdoor ads or print ads but you can't measure it like you can the digital stuff," says Cleveland State University's Rob Spademan. The Plain Dealer (Cleveland) (4/6)  | Free Paper: Have You Outgrown Your Social Analytics Solution?
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 | | Most Read by Marketing Decision Makers | | Want more organic reach? Here's where to start Facebook's declining organic reach has many brands upset, but, rather than complain, companies can take positive steps to improve their posts' performance, Victor Luckerson writes. Tactics such as posting at unusual times of day, piggybacking on trending topics or cross-promoting posts on other brands' Pages can help put your content in front of a bigger audience, Luckerson writes. Time.com (4/3) What social media marketers can learn from e-mail lists E-mail lists have a number of advantages over social networks in marketing and outreach, writes Tom Cross. Lists offer more control, moderated discussions and a degree of permanence often missing from social interactions, he writes. "The designers of future social media platforms should take note of these observations," Cross writes. TechCrunch (4/5)  | 6 Ways Marketers Should Use Social
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 | Doctors prescribe Doximity for their social media needs Social networking can be a fraught process for medical professionals, who face regulatory and compliance roadblocks when using the same social networks frequented by their patients. That's where Doximity, a doctors-only social network, comes in. Building a trustworthy place for doctors to network and message one another online is a niche, but a worthy and potentially lucrative one, says CEO Jeff Tangney. InformationWeek (4/4) | More spam, anyone? Monty Python is back, with a new song to promote an upcoming live show. "The Silly Walks Song" offers a raucous and typically Python-like take on the rat race, materialism, silly walks and the Grim Reaper. YouTube/Monty Python (4/3) |  | The beauty of [online marketing] is we are able to really look at things and measure them in a way that was unthinkable before." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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