Why you can't ignore Google's new Universal Analytics

April 7, 2014 Issue Subscribe | View online Why you can't ignore Google's new Universal Analytics By Brandt Dainow Google is going to move you from Google Analytics to Universal Analytics whether you like it or not. So what do you need to know to control (and capitalize on) this switchover? Developing smart word-of-mouth marketing By Bonnie Thomas Word-of-mouth marketing messages must be trustworthy, credible, transparent, and valuable to influence consumer behavior. But before this can happen, brands have to get some major things right. 3 campaigns that prove Coca-Cola is mastering content marketing With Brynn Bardacke Content and social go together like peanut butter and jelly. Here's how one iconic brand is setting this trend on fire. Blog Posts March Madness: Battle of the brands By Tommy Wyher March Madness is a time for college basketball players to shine, but it's also a chance for brands to come up big in the... The impact of value for big data in marketing By Milad Oskouie When it comes to using big data for marketing, there are three core elements involved: volume, velocity and variety. Through the... Cover Stories The real history of social media A guide for marketers who want to become free agents How marketers are wasting their budgets New and exciting ways brands can use Pinterest 9 workplace policies every company needs Latest Jobs Senior Marketing Coordinator Cross-Channel Marketing Manager Account Manager, Display Ad Sales More jobs >> Upcoming Summits iMedia Canada Summit April 6-8, 2014, Montreal, QC iMedia Agency Summit May 4-7, 2014, Austin, TX iMedia Entertainment Summit June 3, 2014, Los Angeles, CA Full calendar >> Resource Connection Kontagent Targeting Solutions Add3 Search Marketing More companies >>

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