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2014/05/20

| 05.20.14 | Microsoft bets on larger, more powerful Surface Pro 3 to capture enterprise customers

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Today's Top Stories:
1. Microsoft bets on larger, more powerful Surface Pro 3 to capture enterprise customers
2. BYOD Bill of Rights aims to close perceptions gap
3. Google, Apple broker deal to stay out of court

News Scan:
Future iPhone to have NFC chip
Invasion of the machines, more

Also Noted:
Verizon launches XLTE; Mobile marketers miss millennials; Much more...

News From The Fierce Network:
1. Spotlight: Experian breach tied to NY, NJ identity theft ring
2. States join to discuss best regulation precedents for bitcoin, emerging payments
3. Carder forum participant gets 20-year sentence under RICO act

FierceMobileIT

May 20, 2014

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Webinar: Developing for the Internet of Things: Challenges and Opportunities
Wednesday, June 18th, 2pm ET / 11am PT

Cisco estimates that 50 billion devices and objects will be connected to the Internet by 2020. Will there be a role for developers in this area? And if so, how can developers position themselves in the months ahead on this nascent but potentially explosive opportunity? Register Today!

Sponsor: CA Technologies

Webinars

> Rethinking Enterprise Mobility Management - Beyond BYOD - SPONSORED BY: CA Technologies
> Developing for the Internet of Things: Challenges and Opportunities - Wednesday, June 18th, 2pm ET / 11am PT

Events

> Becoming an agile, super-effective business - June 2-5 - Nice, France - Sponsored by: TM Forum Live!
> From Zero to Hero: The Path to IT Service Excellence - Tuesday, May 27th, 1PM ET
> Super Mobility Week - September 9 ? 11, 2014 - Las Vegas, NV

Marketplace

> Whitepaper: Avoiding the top three challenges of custom-coded SharePoint applications
> Whitepaper: IT Made Easy with ManageEngine ServiceDesk Plus
> Whitepaper: How to Add Attachment Viewing to Salesforce
> Whitepaper: Finding ROI in Document Collaboration
> Whitepaper: Delight & Engage Customers with Mobile APIs
> Whitepaper: 5 Unsung Tools of Dev Ops
> eBook: Critical Infrastructure and Cybersecurity
> eBook: Getting to DevOps (And Getting the Payoff)
> Whitepaper: 802.11ac in the Enterprise: Technologies and Strategies
> Whitepaper: Defense Against the Dark Arts: Finding and Stopping Advanced Threats
> Whitepaper: Longline Phishing: A new Class of Advanced Phishing Attacks
> eBook: eBrief | Best Practices in Mobile Application and Management Delivery
> Whitepaper: APIs Drive Opportunity Explosion
> Whitepaper: Supporting VDIs and Thin Clients
> Whitepaper: Four Ways to Improve IT Efficiency

This week's sponsor is Mashery.

Delight & Engage Customer with Mobile APIs

Read this success story and learn how a robust API and secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store. Read now!

Today's Top Stories

1. Microsoft bets on larger, more powerful Surface Pro 3 to capture enterprise customers

By Fred Donovan Comment | Forward | Twitter | Facebook | LinkedIn

Dispelling rumors of a "mini" Surface tablet launch, Microsoft announced on Tuesday the availability of a thinner, more powerful Surface Pro with a larger screen, the Surface Pro 3, apparently targeted at the enterprise market.

The new device, with a 12-inch screen, runs the Windows 8.1 operating system and is powered by an Intel Haswell processor. Unlike the Windows RT Surface, the Surface Pro line tablets can run the full complement of Windows apps and services. The Surface Pro is 800 grams (1.8 pounds), and it's the thinnest Intel-core-powered device on the market at 9.1 millimeters (one-third of an inch), according to Microsoft.

The Surface Pro 3 "takes the best of the tablet and the laptop and enables any individual to be able to read and create and write, allows you to watch a movie and make a movie, enjoy art and create art," said Microsoft CEO Satya Nadella in unveiling the new tablet.

"Pushing to 12 inches was critical. If we want to do more, if we want to be more, if we want to be more productive ... this is a critical element," added Panos Panay, head of the Surface division.  

In a research note supplied to FierceMobileIT, Jack Gold, founder and principal analyst with J. Gold Associates, observes that the new Surface Pro tablet is "destined to be an enterprise play and not one targeted at the highly competitive consumer and/or BYOD market. This is a smart strategy, clearly differentiating Microsoft's product from other tablets and the best hope for Microsoft to finally have impact in this space," he says.

Gold says that with the launch of Surface Pro 3 Microsoft has decided not to compete directly with the iPad in the consumer market. "Directly targeting the high end of the enterprise market with full Windows compatibility across all apps is an area where Microsoft can win and it doesn't need to sell tens of millions of this device to be successful," he observes.

For more:
- check out Microsoft's Surface website

Related Articles:
Microsoft loses $1.2B on Surface
Microsoft snubs channel partners in Surface deal with Delta
Surface retail partnerships

Read more about: Microsoft, enterprise customers
back to top


This week's sponsor is CA Technologies.

Webinar: Rethinking Enterprise Mobility Management – Beyond BYOD
Thursday, May 29th, 12pm ET / 9am PT

Our panel of experts will help you understand how to develop effective strategies that accelerate mobility transformation and prepare your organization for the mobile future. Register Today!


2. BYOD Bill of Rights aims to close perceptions gap

By David Weldon Comment | Forward | Twitter | Facebook | LinkedIn

A growing number of organizations are adopting, or at least condoning, bring-your-own-device practices, but there appears to be a growing disconnect between what employers want and what employees expect.

That is the finding of new research by Harris, which was commissioned by cloud-based Internet security provider Webroot. The study looked at how employers and employees each view the elements and restrictions of a BYOD program.

The greatest gap between employers and employees seems to be in regard to mandatory security features. While a majority of organizations now permit the use of BYOD, in many cases it is with the understanding that the organization's IT department can secure each device and, if necessary, wipe it of sensitive data when lost or stolen.

In an email to FierceMobileIT, Webroot revealed the key findings of the study as follows:

  • 62 percent of respondents agreed that organizations have the right to secure personal phones if they are being used for work purposes
  • 54 percent of respondents would allow the installation of security software on their phone
  • 46 percent of respondents said they would stop using their device for work altogether if security features became mandatory
  • 37 percent of respondents said they currently use only default security precautions on their phones and tablets used for these purposes

To help resolve the gap, Webroot has devised a BYOD Bill of Rights. In the email to FierceMobileIT, the firm noted: "The BYOD Bill of Rights has been created as a guideline to bridge the gap between employees' preferences and the needs of their organization."

According to the BYOD Bill of Rights, employees have the right to:

  1. Privacy over their personal information
  2. Be included in decisions that impact their personal devices and data
  3. Choose whether or not to use their personal device for work
  4. Stop using their personal device for work at any time
  5. Back up their personal data in the case of a remote wipe
  6. Use security apps that do not significantly degrade speed and battery life
  7. Know about any activity that might affect device performance or privacy
  8. Download safe apps on their personal device

Related Articles:
Enterprises are embracing BYOD, despite security risks and support costs
No one-size-fits-all solution for BYOD policies, panel reveals

Read more about: BYOD programs, security
back to top


3. Google, Apple broker deal to stay out of court

By Robert Bartley Comment | Forward | Twitter | Facebook | LinkedIn

Google and Apple, longtime legal sparring partners in the mobile realm, called a truce Friday in a joint statement that announced the two would suspend any outstanding smartphone patent litigation against one another. The two tech companies said they will work together to remedy the country's muddled patent system.

"Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies," the companies said in a statement quoted by Bloomberg. "Apple and Google have also agreed to work together in some areas of patent reform. The agreement does not include a cross license," the statement added.

Across all industries, Google and Apple have filed about 20 lawsuits against each other, according to Bloomberg. The mobile cases mostly stem from the 17,000 patents and applications Google acquired following its purchase of Motorola Mobility.

Most--if not all--of the court time between the two firms was symbolic, and the companies "have little to show for the litigation except legal bills," the Bloomberg article states. And while wars of attrition can be a valid tactic, little is gained when two healthy giants try to starve the other out.

During one hearing, Apple revealed to the court that it had already spent $32 million on just the one case, and through their many encounters, neither company ever forced meaningful sanctions on the other.

With Google selling off the tangible assets of Motorola Mobility--while keeping most of the patent portfolio for itself--some experts believe the ceasefire was brokered by Apple so it could set its sights solely on Samsung.

"This could signal a new strategy on Apple's part to focus its litigation efforts even more squarely on Samsung, which is by far the largest Android phone manufacturer," Brian Love, a Santa Clara University School of Law professor, told Bloomberg.

Apple's other main litigious foe, Samsung, mainly runs Google's Android operating system on its devices, but is not involved in this agreement.

For more:
- read this Bloomberg article
- read this Reuters report

Related Articles:
Apple pulls experts from medical field to reportedly work on iWatch
Smartphone patent wars: You can't tell the players without a scorecard
Android passes iOS in mobile ad traffic for first time

Read more about: Patents
back to top


Also Noted

TODAY'S NEWS SCAN...

>> Apple to include NFC in future iPhone, predicts Morgan Stanley

Apple will include near field communications (NFC) capability in a future iPhone as part of an "iWallet," the investment firm Morgan Stanley predicts. So far, Apple has resisted including an NFC chip in its iPhone models, opting instead for a fingerprint scanner in its iPhone 5s. But Morgan Stanley analyst Craig Hettenbach predicts that Apple will add NFC as a "core part of its mobile payments strategy," according to a report by AppleInsider. Read more

[More on Apple: Google, Apple broker deal to stay out of court | Italy probes Apple, Google and Amazon over 'free' mobile games]

>> Mobile M2M module market to reach $2.9B in 2018

The mobile machine-to-machine (M2M) module market is forecast by Infonetics Research to reach $2.9 billion in 2018, up from $1.4 billion last year. While 2G remains the foundation of M2M market, 4G LTE is the fastest growing technology segment, with an expected compound annual growth rate of 144 percent through 2018. Leading vendors in the space are Sierra Wireless, Gemalto/Cinterion and Telit, says Infonetics. Read more

[More on M2M: Jasper Wireless, Ericsson top M2M platform providers | Cellular M2M connections to triple in Asia by 2017, predicts IHS]

>> Internet of Things will invade every aspect of our lives, predicts Pew

The Internet of Things (IoT) will be thriving by 2015, according to a survey of more than 1,600 tech experts conducted by the Pew Research Center. These expert believe that the IoT will invade every aspect of our lives, including our bodies in the form of connected wearable devices; our homes in the form of remote control of functions and sensors; our communities in the form of smart transportation, electricity and water systems; our goods and services through connected factories and supply chains; and our environment through widespread monitoring of environmental problems. Read more

[More on IoT: IoT security to prompt IT overhaul | Internet of Things will be a key enabler of the digital business of the future]

>> Mobility impacts all retail channels, says Brill

Mobility is affecting all retail channels, notes Ed Brill, director of mobile enterprise marketing at IBM. "Today, all of these channels involve mobile to varying degrees--whether customers are comparing prices or checking product reviews, making a purchase using a mobile wallet, or receiving personalized promotion offers via text or through social media channels," Brill writes in a Mobile Marketing column. Read more

[More on mobile retail: Consumers embrace smartphone as a vital tool for mobile commerce | True Value tackles challenging mobile app problem]

>> Hong Kong has one of the highest mobile penetration rates in world

Last year, the number of mobile service subscribers in Hong Kong reached 17.2 million, representing one of the highest penetration rates in the world at about 238 percent, according to stats from Frost & Sullivan. From 2008 to 2013, the number of mobile subscriptions in Hong Kong increased at an 8.6 percent compound annual growth rate. Benefiting from that growth are the five mobile operators in Hong Kong--CSL, Hutchison, SmarTone, HKT and China Mobile. In next five years, Frost & Sullivan forecasts that the total subscribers will continue to increase at a steady growth rate. Read more

[More on China: iPhone subsidies drag down profits at China Mobile | 5 Chinese military hackers indicted for spying on US companies (UPDATED)]

Verizon launches XLTE
>> Verizon Launches XLTE, Says 35 Percent of Active Devices Are Compatible (Wireless Week)

Mobile marketers miss millennials
>> Marketers miss the mark on millennials by overthinking mobile (Mobile Marketer)

Mcommerce to boom in Italy
>> Mcommerce Set to Boom in Italy (eMarketer)

Mobile hiring practices
>> Are Your Hiring Practices Mobile Enough? (Mobile Enterprise)

Apple to use solar energy to power devices
>> Apple updates solar patent to include multitouch, flexible displays (AppleInsider)

Social Scan:

Internet of things is all we talk about, how about internet of YOU with all of the #wearables and #mhealth adoption. #ATA2014

Can you have prescriptions lenses with Googleglass ? #atmosphere14

Getting Customers Closer to Business with Mobile Integration http://t.co/1kZBhnQ60A

And finally... What is the future of quantum computing? (Wired)

Webinars

> Rethinking Enterprise Mobility Management - Beyond BYOD - SPONSORED BY: CA Technologies

Enterprise mobility management is about more than just getting handle on the flood of BYOD devices coming into the organization. It is about managing the explosion of new devices, applications, content and transactions, which threatens to overwhelm IT managers. Our panel of experts will help you understand how to develop effective strategies that accelerate mobility transformation and prepare your organization for the mobile future. Register Today!

> Developing for the Internet of Things: Challenges and Opportunities - Wednesday, June 18th, 2pm ET / 11am PT

Cisco estimates that 50 billion devices and objects will be connected to the Internet by 2020. Will there be a role for developers in this area? And if so, how can developers position themselves in the months ahead on this nascent but potentially explosive opportunity? Register Today!

Events

> Becoming an agile, super-effective business - June 2-5 - Nice, France - Sponsored by: TM Forum Live!

Examine ways to gain an edge by employing agile methodologies and cloud-based services with presentations from; Century link, Microsoft, DGIT, Gartner and more. Save up to $400 on a gold pass when you register with voucher code PW3DA2!

> From Zero to Hero: The Path to IT Service Excellence - Tuesday, May 27th, 1PM ET

Does your IT department have a perception problem within your organization? As IT professionals, it's easy to feel undervalued and under appreciated by your peers throughout the organization. Tune in to our webinar to learn how the IT team at MediFit Corporate Services, was able to turn around their team's image and transform the IT department into a strategic business partner within the organization.

> Super Mobility Week - September 9 ? 11, 2014 - Las Vegas, NV

Super Mobility Week powered by CTIA is North America's largest forum for the mobile innovations that power your connected life. Thousands of mobile professionals and executives, 1,100+ exhibitors, as well as 1,000+ media and analysts from across the globe will gather in September for this event. Learn more at www.supermobilityweek.com.

Marketplace

> Whitepaper: Avoiding the top three challenges of custom-coded SharePoint applications

In this white paper, learn about the challenges of custom coded SharePoint applications. Then, see how you can overcome them to create the SharePoint sites you want. Download Today!

> Whitepaper: IT Made Easy with ManageEngine ServiceDesk Plus

ManageEngine ServiceDesk Plus is an ITIL-Ready Help Desk Software with integrated asset and project management. True to our tagline, "IT Made Easy", ServiceDesk Plus wins hands down when it comes to ease of use, out of the box settings and integration. Visit http://www.servicedeskplus.com/ to check out the list of features that come at just $995 and to download a 30-Day Free Trial!

> Whitepaper: How to Add Attachment Viewing to Salesforce

Read this Accusoft whitepaper to learn about the case for an attachment viewer for Salesforce. Download now.

> Whitepaper: Finding ROI in Document Collaboration

Read this Accusoft whitepaper to learn about the factors that make document collaboration more difficult than it should be, and about how to create a collaboration strategy that makes sense for your organization. Download Now!

> Whitepaper: Delight & Engage Customers with Mobile APIs

Read this success story and learn how a robust API and secure API Management powered Keep’s iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.

> Whitepaper: 5 Unsung Tools of Dev Ops

Jonathon Thurman shares his five favorite DevOps tools which have been around a long time. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why.

> eBook: Critical Infrastructure and Cybersecurity

This FierceITSecurity eBook looks at key dependencies among critical infrastructure sectors and how companies in these areas can stay ahead of threats and maximize their defensive efforts. Download this eBook today!

> eBook: Getting to DevOps (And Getting the Payoff)

DevOps is a more holistic approach to application development, more fully taking into account deployment and ongoing operational needs – and tossing a lot of automation into the mix. This FierceEnterpriseCommunications eBook provides step-by-step guidance on implementing DevOps for CIOs and IT and application development managers. Download this eBook today!

> Whitepaper: 802.11ac in the Enterprise: Technologies and Strategies

Download the White Paper "802.11ac in the Enterprise: Technologies and Strategies" to learn from industry expert Craig Mathias about the technologies behind 802.11ac, deployment misconceptions and review steps that every organization should take in getting ready for 802.11ac.
Download today!

> Whitepaper: Defense Against the Dark Arts: Finding and Stopping Advanced Threats

Today's most-damaging targeted attacks don't occur by happenstance. They are carefully planned and executed by a new breed of professional adversaries. Read this white paper, Defense Against the Dark Arts: Finding and Stopping Advanced Threats to gain a practical understanding of today's Advanced Threat Landscape and strategies for detecting and stopping Advanced Threats. Download today!

> Whitepaper: Longline Phishing: A new Class of Advanced Phishing Attacks

The last few years have seen a dramatic increase in the use of email as a vehicle for cyberattacks on organizations and large corporations. Recently, Proofpoint researchers identified a new class of sophisticated and effective, large-scale phishing attack dubbed "longline" phishing attacks. Download this whitepaper to learn about the unique characteristics of these attacks, how they are carried out, and the alarming effectiveness they have. Download today!

> eBook: eBrief | Best Practices in Mobile Application and Management Delivery

Your organization knows that mobile productivity is important, and it may have already started down the road toward Mobile Device Management (MDM) and Mobile Application Management (MAM). But have you developed a holistic view of application management and delivery -- and its impact on the business? Download this free eBrief to learn about best practices for your mobile deployment.

> Whitepaper: APIs Drive Opportunity Explosion

Argos took bold, transformative measures to respond to market disruption from competitors selling online in addition to the move by grocers into non-food product ranges. Learn how APIs paired with a secure API Management solution can enable a digital transformation by delivering content and purchasing capabilities to customers any where at anytime. Download Today!

> Whitepaper: Supporting VDIs and Thin Clients

Companies have already begun deploying VDIs and thin clients (like Google's Chromebook) on a massive scale. The low-cost, easily deployed workstations present a significant cost savings for companies, but require unique tools to support them. This whitepaper, written by Proxy Networks, outlines the best way to do that. Download now.

> Whitepaper: Four Ways to Improve IT Efficiency

The role of the help desk within businesses has expanded considerably over the last decade, becoming an integral piece of the overall corporate strategy. In this whitepaper, Proxy Networks outlines the best way to align your IT department with that strategy in order to improve overall departmental efficiency. Download now.


©2014 FierceMarkets, a division of Questex Media Group LLC This email was sent to ignoble.experiment@arconati.us as part of the FierceMobileIT email list which is administered by FierceMarkets, 1900 L Street NW, Suite 400, Washington, DC 20036, (202) 628-8778. Refer FierceMobileIT to a Colleague

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