5 predictions for the future of social media

May 12, 2014 Issue Subscribe | View online 5 predictions for the future of social media By Chris Marentis Based on current industry trends, here's how social media will fit into your marketing efforts in years to come. Why it's foolish to use an in-house email solution By Chris Marriott Thinking you can save some money by not working with an ESP? Think again. Here are the many ways that home-grown solutions can lead to grief. Why location is the new cookie By iMedia Editors Cookies just aren't cutting it for marketers, especially across multiple screens and devices. Here's why location may be the leading alternative. SPONSOR CONTENT Preferred programmatic: Widening our view of "premium" By Jonathan Slavin In order for programmatic to become an accepted norm, partners will have to widen their view of what constitutes a premium offering. Here's how the larger philosophy of automation comes into play.   Blog Posts Why Employee vs. Independent Contractor Classification Matters By Willie Pena Whether you are looking to hire talent for your business from a creative agency such as Wunderland, or searching for a new job, it... Paying it forward -- a new CSR initiative from iMedia By Lizzie Serber The iMedia Summits host some of the industry's most influential senior brand and agency marketers, thought leaders, and solution... The Future of Data-Driven Creativity -- Reflections on the iMedia Agency Summit By Peter Crofut I just got back from three days in Austin, Texas, attending and presenting at the iMedia Agency Summit. Bringing together media... Cover Stories 8 ways agencies can garner new business Great companies with surprisingly boring websites 10 huge marketing wins on Instagram The best crowdsourced social media campaigns 3 agencies that went rogue Full calendar >> iMedia Entertainment Summit June 3, 2014, Los Angeles, CA View agenda iMedia Commerce Summit June 23-25, 2014, Salt Lake City, UT View agenda iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda Resource Connection Featured Presentations How to reclaim your reach in the Facebook news feed Here's how a brand can maximize its presence on Facebook. 10 tactics for effective attribution management This infographic shows how to avoid the common pitfalls of attribution. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. See more >> Latest Jobs Junior Digital Sales Rep Online Marketing Manager - Paid Search Cross-Channel Marketing Manager Account Manager, Display Ad Sales Senior Marketing Coordinator More jobs >>

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