Airbnb could disrupt airline ticketing next Airbnb is considering branching out into areas such as dinner reservations, event tickets and flight reservations, co-founder Nate Blecharczyk says. The company has launched a last-minute-booking application that is aimed at helping flustered travelers. "When we started, Airbnb was about the accommodation; now we think of Airbnb as the entire trip," product director Joe Zadeh says. Financial Times (tiered subscription model) (5/11), VentureBeat (5/13), Slate (5/14)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | 6 things every boss should know about social business Social business is going mainstream, and smart business leaders are adapting their goals and strategies accordingly, writes Dion Hinchcliffe. That means building smart management structures to incorporate social tactics into online and offline strategies, and paving the way for a future in which social tools will be integral, he writes. "The reality is that the term social business itself will continue to hold less and less meaning as more organizations just use the tools and ideas, and it steadily becomes the norm," Hinchcliffe writes. ZDNet (5/14) How to use LinkedIn to engage IBM is among eight companies cited as having a stellar LinkedIn presence in this list by Joe Lazauskas. Big Blue uses the social platform favored by business-to-business organizations to disseminate content and drive traffic to its own hub. The strategy appears to be working, given that IBM has more than 1.75 million users subscribed to its LinkedIn updates. Other companies cited include Coca-Cola, Hewlett-Packard and BlackRock. HubSpot.com/Inbound Marketing blog (5/14)  | The Search Habits of New Parents
Soon-to-be parents have everything from diapers to diplomas on their minds. According to search data, new moms and dads are conscious consumers and they start planning for college early. Read more about new parents' digital behaviors on Think with Google. |
 | The Picture House accepts shared photos of meals as payment Mobile users who share photos on Instagram of their Birds Eye meals at the brand's pop-up restaurant, The Picture House, also pay their bills in the process. The Birds Eye concept turns the trend of diners routinely sharing photos of their meals into an incentive to create buzz for the brand, writes Michelle Saettler. MobileCommerceDaily.com (5/15)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | Facebook highlights marketing opportunity around World Cup Facebook is highlighting its platform as a venue for marketing around this summer's FIFA World Cup in Brazil, saying that 500 million of the social network's 1.2 billion users are soccer fans. The figure is based on the number of people who have "liked" a soccer team or player, and Facebook is calling itself the "biggest stadium in the world." The fans tend to skew young and tend to engage more deeply with the platform than the average user. CNET (5/14) | Report: Mobile data traffic dominated by YouTube, Facebook Sandvine says YouTube accounts for 17.26% of data shared through mobile devices, and Facebook takes up 14.76%. Both beat out data shared through the mobile Web, which came in third with 12.59% of mobile traffic. The stats reflect consumers' growing reliance on mobile to share photos and watch videos, writes Dennis Green. Mashable (5/14) |  | Building Super Brands with Superconsumers
A recent study shows that superconsumers represent 10 percent of a category's customers and 30-70 percent of its sales. HBS Executive Education's Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article. |
 |  | Social business has become a more powerful and effective way of operating." -- Dion Hinchcliffe, writing at ZDNet | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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