 | Using Gamification Boosts Community Engagement
Apply gamification to increase community engagement and keep it going. Get the DNN guide "How Community Managers Can Use Gamification to Create Sustainable Engagement" to learn how to improve crowdsourcing to generate more and better ideas, motivate members to recommend your products and services, and more. Download the free whitepaper now. |
 | "Facebook isn't a strategy," GE marketing manager says Many companies think that using Facebook amounts to a social strategy, but what is needed is a broader conversation around how to derive value for your company and customers through digital, General Electric's Rich Narasaki says. "People were thinking digital in terms of tactics, and we needed to pull it up to a higher level, to the point where the conversations were happening that affect the way we do business and create value for customers," Narasaki says. Network World (5/21) Instacart brings "sharing economy" model to the supermarket Instacart is bringing a business model of the "sharing economy" to the supermarket, using a mobile application to connect customers with individuals who are willing to go to stores and load shopping carts, make the purchases and deliver the goods. Unlike other sharing economy startups, Instacart has the support of the industry it's trying to disrupt, with supermarkets seeing the company as a means of expanding their customer base and competing with other online services such as AmazonFresh. The New York Times (tiered subscription model) (5/21)  | Digital Audience Report, July to September 2013
Global marketers now have an unprecedented opportunity to reach across channels to engage in meaningful conversations with customers moving from device to device, shifting formats and media. Download this report to learn about how the rise of the cross-channel brand. |
 | Behind Cartoon Network's YouTube campaign for "Uncle Grandpa" Cartoon Network promoted its series "Uncle Grandpa" with a YouTube campaign from New York-based agency GLOW that asked users to find certain objects within clips of the show. The "Find It!" campaign was designed "to create an incentive for people to view the content, that then lead to a passion for it," GLOW's Jesse McLean says. "... It was important for us to get people involved by offering a low barrier to entry and surfacing the fun content that appeals to a broad audience." SmartBrief/SmartBlog on Social Media (5/22) BMW sustains suspense via Instagram for M5 buyers BMW of North America is engaging its audience via Instagram by slowly revealing a phone number that would allow them to reserve a limited number of M5s to mark the 30th anniversary of the model in the U.S. Prospective buyers had to follow the company's Instagram account through Wednesday to learn the full number. MobileCommerceDaily.com (5/22)  | The Team Guide to Selecting your Web Content Management (WCM) Solution
This guide will help you understand the needs of your team when selecting the best Web Content Management Solution (WCM) for your organization. Each of the individuals involved with your website have different requirements. Remember to listen to all team members and business users to determine their needs and how that maps to the best solution for your organization. Get the guide! |
 | Facebook feature will post about TV shows on your behalf Facebook has announced an optional feature that will automatically create status updates with information about the TV show a user is watching or the song a user is listening to. The feature uses a phone's microphone to identify background audio. The move "looks like part of the company's ongoing effort to get a greater share of social-TV conversations and to show advertisers that there are second-screen alternatives to Twitter," Cotton Delo writes. Advertising Age (free access for SmartBrief readers) (5/21)  | [NEW] 6 Blueprints for Social Strategy Success
The Big 6 social networks offer tremendous marketing opportunities -- and each one is very different. That's why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you'll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest. Download your copy! |
 |  | Join Google and DreamWorks for the DoubleClick Live Stream
What's next for digital advertising? Tune in as industry leaders from Google and DreamWorks tackle the question and share insights on digital trends, streaming live on YouTube Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register now. Time not convenient? When you register you'll receive a link to watch the recording on demand. |
 | Whatever happened to Walt Whitman's brain? Famous people's brains are a source of fascination for researchers and historians, leading in some cases to the posthumous mistreatment of their gray matter. Bits of Benito Mussolini's brain were shipped from Italy to the U.S. in an envelope, while Walt Whitman's brain was turned over to scientists and subsequently damaged -- allegedly by being dropped in the lab. Atlas Obscura (5/20)  | Quantcast Guide: Twitter for the Real-Time Advertiser
Twitter's new ad targeting capabilities present an opportunity for marketers to create a custom audience of new prospects and customers to reach. Read this guide to learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests. Download it now! |
 |  | That's one way to participate in the sharing economy." -- Felix Gillette, on Airbnb's compliance with the New York Attorney General's Office, writing at Bloomberg Businessweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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