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2014/05/20

Bob Greenblatt Leads NBC Back to No. 1

May 20, 2014
Bob Greenblatt Leads NBC Back to No. 1
By Cynthia Littleton Two minutes before NBC's May 12 upfront presentation was scheduled to start, Bob Greenblatt ducked into Jimmy Fallon's dressing room for a quick pre-show hello. It was an instinctive move for Greenblatt. Producers like to keep a close eye on their stars just before the curtain goes up. As the NBC Entertainment chairman chatted with Fallon, there was a brief "Where's Bob?" moment backstage for the upfront production team. But on cue at 1...

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Upfronts 2014: Comedy Left Behind as Networks Turn to Drama, Reality


By Brian Lowry Desperate times call for desperate scheduling. And in the case of network comedy, that means breaking with longstanding traditions in seeking to invigorate a signature TV genre that is struggling mightily to find its place in the DVR age. The upcoming 2014-15 season was unveiled during last week's network upfront presentations, coming on the heels of a year where much pre-season buzz surrounded a glut of high-profile comedies and big names — ...

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Upfronts 2014: Networks Widen Pitches to Include More Platforms, Longer Time Frames


By Brian Steinberg To hook the interest of advertisers, the nation's biggest TV networks have come to a unique understanding: They need to sell more than just TV commercials, and not everything they sell has to appear on the traditional TV screen. This year's upfront market, in which the big U.S. networks try to sell the bulk of their advertising, is expected by analysts and ad-buyers to come in flat or even slightly down from last year's tally of $8.6 billio...

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New FCC Policy Proposal Turns Up Volume on Net Neutrality Fight


By Ted Johnson Just outside the FCC's rather nondescript offices on the southwest side of the National Mall last week, chairman Tom Wheeler met on the sidewalk with the handful of protesters who had been camping out there, carrying picket signs urging the agency not to destroy the Internet. "We are for, and I am for, open Internet, a robust Internet, a fast Internet — and that there is only one Internet," Wheeler told them.

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