Brands discover risks to Twitter town halls The NFL, JPMorgan and the Chicago Transit Authority are among the brands that have hosted live Twitter question-and-answer sessions, only to regret their request that users ask anything using a specific hashtag. Backlash included criticism and complaints about their brands, and B.L. Ochman writes that brands should stop using the tactic. "Twitter's easy avenue of communication with consumers is fraught with danger for brands," Ochman writes. Advertising Age (free access for SmartBrief readers) (5/16)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | Use social media to connect, says Nasty Gal CEO Social media is a great way to stay in touch with your customers, but only if you personally reflect the brand image you project, says Sophia Amoruso, CEO of Nasty Gal. "This generation is super savvy. It doesn't matter who you hire to run your social media if the person behind the scenes pulling the strings is far from the customer," Amoruso says. BBC (5/18)  | Demystifying Digital Experience Management Whitepaper
As marketing strategies focus on digital sources—such as search, social and mobile—marketers face a growing challenge: to deliver digital experiences that are consistent with their brands, easy to control and update, and that achieve business results. Download the whitepaper to learn how to reach new audiences and enhance engagement. |
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With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. This webinar will provide marketers with a solid grasp of the digital advertising landscape to effectively leverage these new technologies to drive the best performance and ROI. Register here! |
 | Rold Gold launches new pretzel via social media Century-old pretzel brand Rold Gold has unveiled a social media campaign accompanying the launch of its Pretzel Thins. The playful online soap-opera parody featuring the lifestyles of the "rich and salty" has been viewed more than 1.3 million times on YouTube. Rold Gold had a minimal social media presence prior to the campaign, with just 250 Twitter followers and a dormant Facebook page. Adweek (5/16) Adidas app to tap Instagram for user-customized shoes Instagram users can turn their favorite images into shoe designs with an upcoming application by Adidas. The app, scheduled to be out in August, will allow customers to order ZX Flux shoes with patterns based on the images they choose, similar to Nike's iD program for customized footwear. Re/code (5/17)  | Building Super Brands with Superconsumers
A recent study shows that superconsumers represent 10 percent of a category's customers and 30-70 percent of its sales. HBS Executive Education's Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article. |
 | Snapchat's message volume is largest in U.S. Snapchat is generating more message traffic by volume in North America than any other messaging site, including WhatsApp, a Sandvine study says. That's not just because the site has many users, but because its users skew heavily toward bandwidth-intensive messages featuring images and video, Ingrid Lunden writes. TechCrunch (5/14)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | Moms on social media love Dove, Johnson & Johnson Moms who use social media follow personal care brands in the millions, according to a YouGov study. Dove and Johnson & Johnson top 57 million mom followers each through social media channels, with M&M's, Nike and Amazon.com rounding out the top five. EMarketer forecasts that 28.8 million U.S.-based moms will use social media this year. eMarketer (5/19) | Lessons from a severed octopus tentacle Octopuses can't keep track of where their tentacles are most of the time, so they use sophisticated neurological and chemical tricks to ensure their flailing arms don't keep grabbing hold of one another. Researchers are using severed octopus tentacles in a bid to understand that process, which could be used to train robotic arms to conduct surgery and other delicate procedures more effectively. The Verge (5/15) |  | Using social media allowed me to have a conversation with our customers. I would say it was the number one reason we created awareness." -- Nasty Gal CEO Sophia Amoruso, as quoted by BBC | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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