Does the sales funnel still work in the social age? The sales funnel has lost its linear progression as well-informed prospects enter at various stages and can freely jump steps, whether they buy in an e-commerce cart or use Twitter to find a deal. Marketers are shifting to different models that place a relationship above a transaction, but there's no one-size-fits-all option. "The new social currency is sharing what's cool in the moment," Twitter Global Brand Marketing Vice President Joel Lunenfeld said. Harvard Business Review online/HBR Blog Network (5/7)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | Salesforce launches a social platform for enterprise Salesforce has consolidated social media technologies it has acquired to launch Social Studio, a platform with tools for engagement, publishing, social listening and marketing analytics. The social offering that provides competition for HootSuite will be available within Salesforce's ExactTarget marketing cloud. "It's enterprise-scale but simple as Facebook," Chief Marketing Officer Mike Lazerow says. VentureBeat (5/6)  | Register Now: 4A's PR Forum in NYC Brand communications professionals will want to register for the 4A's PR Forum on Wednesday, May 14. This event brings together agency PR, social media experts and journalists for discussions that include crisis communications in the world of social media! Todd Wasserman, Business Editor at Mashable, and Melissa Barnes, Head of Global Brands at Twitter, are scheduled to speak. Sign up now! | | Pinterest takes aim at Google with keyword ads Advertisers can buy Pinterest's Promoted Pin ads based on keywords, a Google-like offering that the site says works better than search ads because of Pinterest's underlying business model. "The results come from content that's been handpicked and organized by tens of millions of people who have a variety of interests," Pinterest's Annie Ta says. Adweek (5/6)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | Get ready for the rise of niche social networks Social media marketers should stay focused on how their campaigns and products influence customers' experiences irrespective of the medium involved, digital marketing experts Lisa Leslie Henderson and Larry Weber say. One key trend they cite: a demand-driven surge in the number of niche social networks. "Niche networks can be a more efficient way of gaining information and of facilitating discovery than many larger one-size-fits-all networks," they say. SmartBrief/SmartBlog on Social Media (5/8)  | Today's CMO: Innovating or Following
The Economist Intelligence Unit and the IBM Institute for Business Value conducted an online survey of executives and the results were different than expected. Many CMOs seem divided on the relevance and impact of key trends such as social media, and diffidence over trends has important implications for marketing strategy and execution. Download the free survey results. |
 | Study: One-fifth of brands' social interactions are negative The majority of consumers' interactions with brands on social media are either positive or neutral, according to a Converseon study that examined user interactions with 20 global brands on Facebook, Twitter and Google+. About one-fifth of interactions were considered negative across the three networks. A separate study by Social Media Marketing University showed that more than half of negative social posts about brands were related to product and service complaints. eMarketer (5/7) | Why does Godzilla keep getting bigger? Godzilla was about 164 feet tall when he debuted in 1954, but he is a soaring 492 feet high in the latest "Godzilla" movie. Evolutionary science may provide an explanation: The skyscraper-destroying monster's growth spurts appear to correlate with ever-taller urban construction, writes Craig McClain. "Skyscraper height has increased dramatically over the last century. For Godzilla to continue to plow through buildings in major metropolises, a more formidable size is needed," McClain writes. Deep Sea News (5/4)  | White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 |  | Big data is a big nada without relevant analytics that can turn reams of structured and unstructured bytes into insight." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.