Has social media killed the home page? The New York Times' home page gets half as much traffic as it did two years ago, and social media is partly to blame, Zachary Seward writes, arguing that the dip coincides with the rise of "pull media" -- information coming to readers in the form of shared links, photos and videos through multiple channels. "Overall traffic to the Times isn't falling; it's just coming in through the 'side door' more often," Seward writes. Quartz (5/15)  | Going Local: Expanding Ad Relevance Using Search
A location-based search strategy can help audiences get the relevant information they need to take immediate action. New research shows that over half of smartphone searches done on the go have local intent. Read about the power of local search and download the full study on Think with Google. |
 | Skylock brings the sharing economy to cycling A solar-powered bicycle lock is designed to help cyclists lend their bikes while retaining control over who has it, where they go and how long they can use it. Skylock has a passcode that can be shared and is capable of detecting behavior that suggests a theft or a crash. "If you wanted to start your own informal bike-share, it's completely possible right out of the gate," says Jack al-Kahwati, co-founder of developer Velo Labs. National Public Radio/All Tech Considered blog (5/15) Social media tactics for businesses A good social-content strategy should incorporate tactics that encourage followers to participate and to anticipate future offerings, writes William Johnson. He recommends using A/B testing on social networks and posting content multiple times to reach different audiences. "Sharing your content more than once with a different angle each time helps you drive more traffic," Johnson writes. "Actual visits to your post can increase with each new share." Small Business Trends (5/14)  | The Essential Guide to Selecting your Web Content Management (WCM) Solution
Managing a website is complex. Selecting the right Web Content Management Solution may seem like a daunting task with the number of commercial and open source solutions available. You need to select a platform that matches your unique business requirements, as well as your goals today and in the future. Get the free guide! |
 |  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 |  | Register Now: Crash Course in Real-time Advertising
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With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. This webinar will provide marketers with a solid grasp of the digital advertising landscape to effectively leverage these new technologies to drive the best performance and ROI. Register here! |
 | How to measure the ROI of enterprise social networks Bill Ryan recommends trying to measure the value of an enterprise social network by developing an algorithm that considers communication, collaboration and increased productivity. "Without a clear understanding of how your organization will use the ESN you cannot measure its success," Ryan writes. CMSWire.com (5/15)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | The jackalope is likely one sick bunny The jackalope -- a mythical rabbit with short antlers -- might not be so mythical after all, writes Matt Simon. Scientists say a disease related to the human papillomavirus can cause rabbits to sprout hard, hornlike tumors from their heads. Wired.com (5/14) |  | Social media is engaging the community for mutual benefit." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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