Early investors cash out of Twitter, sending share price down Twitter's share price plummeted on Tuesday as an initial "lock-up" period expired, allowing early investors to sell their shares for the first time. Trading volumes spiked and the stock price fell 18% to $31.85 in a sign of investors' qualms about its long-term prospects. "The move is bigger than expected and is indicative of the negative investor sentiment towards Twitter right now," Atlantic Equities' James Cordwell said. Reuters (5/6), Time.com (5/6)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | Twitter aims to be your main online presence Twitter is working to make user profiles more visually appealing and instantly accessible, says Sachin Agarwal, a product manager. That's part of a broader plan to make Twitter handles part of companies' online and real-world identities, Agarwal says. "We want the profile and the @ handle to be things you put on your business card," he says. The Verge (5/6)  | Register Now: 4A's PR Forum in NYC Brand communications professionals will want to register for the 4A's PR Forum on Wednesday, May 14. This event brings together agency PR, social media experts and journalists for discussions that include crisis communications in the world of social media! Todd Wasserman, Business Editor at Mashable, and Melissa Barnes, Head of Global Brands at Twitter, are scheduled to speak. Sign up now! | | Selfridges plans beauty campaign on Google+ U.K. department store Selfridges is using Google+ as part of its biggest-ever beauty-ad campaign, blending online and real-world events to build buzz. Customers will be encouraged to take and share photos using an in-store Google+ photo booth, and the retailer will host Hangouts as part of the effort. CampaignLive.co.uk (U.K.) (5/2) How brands should handle a social media firestorm PayPal faced a tricky issue when executive Rakesh Agrawal left the company with a public rant on Twitter. Brands understandably don't want to get drawn into a social media meltdown, but ignoring online buzz can be equally damaging, says Levick's Peter LaMotte. "No company should get drawn into the drama. But if it takes place on social media and is being heavily discussed on social media, a company should at least communicate in that medium," LaMotte said. The Washington Post (tiered subscription model)/The Switch blog (5/5)  | 7 Whiteboard Sessions for every social strategist
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 | How Facebook makes money in China Facebook is banned in China, but that isn't stopping the social network from making big bucks there. Facebook has an expanding operation to help Chinese firms market themselves globally, says Vice President Vaughan Smith. "We have 1.3 billion people on Facebook and it turns out that marketing to those people from China works really well," Smith says. TheNextWeb.com (5/6)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | Browser add-on rates credibility on Twitter A Chrome extension called Tweetcred uses dozens of variables to assign a credibility score to every tweet that users read. Still, data-based measures of Twitter credibility won't diminish the need for users to self-police, and to call out people who abuse the service, writes Adrian Chen. "[U]nlike Tweetcred, shame works on every browser," Chen writes. The New Yorker (free content)/Elements blog (5/5) | "Friends" still packs a punch It has been a decade since the final episode of "Friends" aired, but many jokes and one-liners from the series remain embedded in popular culture. Among the most memorable moments are Phoebe's theories about lobsters, Joey's "meat sweats" and Ross' enduring insistence that he and Rachel had been on a break. Vulture (5/6) |  | The Twitter commons have a credibility problem, and, in the age of 'big data,' all problems require an elegant, algorithmic solution." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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