What's in store for social commerce Social commerce is evolving as more people use sites such as Twitter and Facebook for product discovery and branded connections, says Nissim Lehyani, CEO of Easy Social Shop. That has elevated the importance of social marketing and tools that can help generate leads, she says. "It isn't just about being on social media anymore -- it's about maximizing the potential of these platforms," Lehyani says. Fox Business Small Business Center (5/1)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 |  | Register Now: 4A's PR Forum in NYC Brand communications professionals will want to register for the 4A's PR Forum on Wednesday, May 14. This event brings together agency PR, social media experts and journalists for discussions that include crisis communications in the world of social media! Todd Wasserman, Business Editor at Mashable, and Melissa Barnes, Head of Global Brands at Twitter, are scheduled to speak. Sign up now! | |  | 6 Ways Marketers Should Use Social
Now that you've got a social presence, it's time to get real and integrate your social efforts into each part of your organization. Right now, traditional and digital marketers have an opportunity - and a critical need -- to collaborate with their social counterparts like never before.
Download the guide! |
 | Facebook's ad changes may be a boon to marketers Changes to how Facebook's ads are displayed have made them more prominent but less frequent. Proper testing and strategic planning can make the tweaks beneficial for marketers, writes Britt Klontz. "While your Facebook ads may not run with quite as much frequency, bigger ads means greater engagement, and that can only be a good thing," Klontz writes. SmartBrief/SmartBlog on Social Media (5/5) How brands are using Snapchat to reach young audiences Taco Bell and Victoria's Secret are among the marketers embracing new offerings by Snapchat that make the service with disappearing messages more functional for advertisers. Taco Bell featured an interactive video of a prom date proposal that featured its signature hot sauce packets and allowed users to choose the ultimate outcome. Such efforts are designed to reach Snapchat's audience of millennials. Adweek (5/2), Mobile Marketer (5/5)  | Greater expectations: Consumers are asking for tomorrow, today
The future era of retailing has arrived, marked by dramatic signs of change. To stay competitive, retailers need to do three things quickly: using Social, Location and Mobile (SoLoMo) capabilities; enable shoppers' desires for self-service retailing and assess current retail capabilities. Download the free whitepaper now. |
 | Can Foursquare divide and conquer? Foursquare says it will spin off its check-in features into the standalone application Swarm and retool its core Foursquare app as a Yelp-style discovery and recommendations engine. The key question is whether it can make that transition without scaring away users who can no longer find familiar functions, writes Ryan Tate. "Our intention here is not to rip the Band-Aid off, but to get people into the right usage pattern," Foursquare's Jon Steinback says. InformationWeek (5/3), Wired.com (5/2)  | Get Tips & Tricks From Pros for Social Media Engagement
Through direct social media engagement, you can strengthen loyalty, acquire leads, resolve issues, and build superior customer experiences. But it is also easy to create unintended consequences. This report presents 10 recommendations from our social media experts based on their years of experience working with global market leaders. Get the report now! |
 | Leave the fake mustache at home for Cinco de Mayo Cinco de Mayo is a made-up holiday and there is no excuse for donning a pseudo-Mexican mustache or sombrero to celebrate, writes Kelly Williams Brown. Eat some chips and salsa if the mood strikes, but don't resort to stereotyping, Brown urges. "Hot tip: In general, dressing up as an entire ethnic group is a terrible, horrible, no good, very bad plan," she writes. The Daily Beast (5/4) |  | Social media works exceptionally well as a gateway into the brand's sales funnel." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.