 | 6 Ways Marketers Should Use Social
Now that you've got a social presence, it's time to get real and integrate your social efforts into each part of your organization. Right now, traditional and digital marketers have an opportunity - and a critical need -- to collaborate with their social counterparts like never before.
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 | Tips for generating referrals Social media and e-mail are useful tools in referral marketing for stronger customer engagement and loyalty, Kristina Knight writes. Referrals can be prompted weekly through social shares, while quarterly pushes should use dedicated e-mails to remind customers of promotions, deals and reward programs, she writes. "Run special promotions for shoppers [doing] the most to advocate in social networks for your brand," Knight writes. BizReport (5/19)  | The Essential Guide to Selecting your Web Content Management (WCM) Solution
Managing a website is complex. Selecting the right Web Content Management Solution may seem like a daunting task with the number of commercial and open source solutions available. You need to select a platform that matches your unique business requirements, as well as your goals today and in the future. Get the free guide! |
 |  | Digital Audience Report, July to September 2013
Global marketers now have an unprecedented opportunity to reach across channels to engage in meaningful conversations with customers moving from device to device, shifting formats and media. Download this report to learn about how the rise of the cross-channel brand. |
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 | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | Twitter reportedly weighing acquisition of SoundCloud Audio-sharing service SoundCloud may be the next acquisition target for Twitter, sources say. The possible move is seen as another way for Twitter to monetize its services. Berlin-based SoundCloud is reported to have a user base similar in size to that of Twitter. Re/code (5/19) Report: YouTube to buy streaming-game firm for $1 billion Streaming-video-game startup Twitch reportedly is being acquired by YouTube for more than $1 billion. The deal would be the biggest in the Google unit's history. The acquisition is likely to be closely examined for antitrust issues by the Justice Department, Todd Spangler writes. Variety (5/18) | Networked Insights provides social analytics to big brands Networked Insights plans to corner the consumer intent market by helping marketers predict what Internet users want. The platform analyzes more than 560 million social media posts per day and uses the data to predict consumer behavior. Clients include MillerCoors, AT&T and Samsung. VentureBeat (5/19) | Confessions of a fake tweeter Patrick Mortensen says he got his 15 minutes of fame after posting a fake screenshot that purportedly showed his mother struggling to use a phone configured to auto-substitute the text of James Joyce's "Ulysses" into her messages. Mortensen says he started having second thoughts about the tweet after he received thousands of retweet notifications. "People really love it when moms are bad at technology, it turns out," he says. The Awl (5/19) |  | Facebook wants to be the social layer for the web. Google wants to be the discovery layer, and PayPal wants to be the financial layer." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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