Report: Media companies to boost digital advertising by 21.6% The entertainment and media industries are shifting more dollars to digital marketing as they seek to meet new audience habits, according to an eMarketer report. Media and entertainment companies are projected to account for $5.15 billion in digital ad spending this year, a 21.6% increase over 2013, the report showed. "These segments share the common challenge of a difficult transition from physical to digital media. As they make this shift, they are relying on advertising to provide a greater share of monetization than in the days of packaged media," said Paul Verna, the study's lead author. SmartBrief/SmartBlog on Social Media (5/21)  | 7 Whiteboard Sessions for every social strategist
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 |  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | Macy's joins brands testing Facebook video ads Macy's is the first retailer to try out Facebook's video ads in news feeds. The ads promoted store and online sales, plus a line from Tommy Hilfiger and Zooey Deschanel. Users can move among three ads, make them full-screen size and use buttons to share and comment. "This new video advertising platform allows us to extend the reach of our broadcast advertising for the first time on Facebook," said Orlando Veras of Macy's. Adweek (5/19) 3 tactics to get readers to share online content Turning off comments on digital content and instead encouraging readers to share their thoughts on social media is one strategy that could help you generate more word-of-mouth buzz online, writes Firas Kittaneh, co-founder of One Mall Group and Amerisleep. It also helps to reach out to influential individuals and to experiment with how you phrase your headlines to figure out how best to engage your readers, he writes. Entrepreneur online (5/19)  | Demystifying Digital Experience Management Whitepaper
As marketing strategies focus on digital sources—such as search, social and mobile—marketers face a growing challenge: to deliver digital experiences that are consistent with their brands, easy to control and update, and that achieve business results. Download the whitepaper to learn how to reach new audiences and enhance engagement. |
 | Facebook adds 7 countries to video ad initiatives Facebook has expanded its 15-second video ad format to seven countries outside the U.S. -- Germany, Brazil, Japan, Canada, Australia, France and the U.K. The ads should start appearing in September in international markets. Facebook is vetting video ads through a quality-control process in partnership with analytics company Ace Metrix. Reuters (5/20)  | Register Now: Crash Course in Real-time Advertising
June 3 - 10am PT/1pm ET
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. This webinar will provide marketers with a solid grasp of the digital advertising landscape to effectively leverage these new technologies to drive the best performance and ROI. Register here! |
 |  | 15 Post-Purchase Emails That Drive Revenue
Are you doing enough to drive repeat sales that turn buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing customers. Learn about 15 emails that inspire contacts to buy repeatedly and become brand advocates. Download your copy today! |
 | Moonshots for marketers Want to write your brand's slogan on the moon? It's theoretically possible to carve a message into the moon in a manner that would be legible from earth, although darkening the surface sufficiently would require large amounts of nuclear bombs or asphalt, this blogger writes. Canonical Momentum blog (5/20)  | Building Super Brands with Superconsumers
A recent study shows that superconsumers represent 10 percent of a category's customers and 30-70 percent of its sales. HBS Executive Education's Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article. |
 |  | Airbnb's main strategy for dealing with regulations it dislikes has never been so much legal as it is political." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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