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From The Expert Corner
May 20, 2014 Communicating with people is no longer limited to a phone call – we send text messages, instant messages, video notifications and so much more across a multitude of different platforms, including tablets, browsers, smartphones and OTT applications to connect with people and access information in real time. Companies across all industries have to adjust to this growing communications landscape, and ensure they are providing the necessary reliability, scalability and availability today’s users demand.
We caught up with Robert Campozano, who founded and operates sipIQ, a provider of unified communications services designed to ensure businesses teams and their customers and partners can stay seamlessly connected. Campozano comes from a strong background in telephony – he started working in network IT support before most companies made the jump to adding CTO or IT directors, and then realized the huge potential in telephony systems.
As communications as a service (CaaS) models started to take over, Campozano was able to differentiate the services he was offering by delivering “a better solution” – hosted providers were taking phone systems and placing them in an offsite location, but weren’t providing the same service Campozano was offering. One of the core verticals he was developing phone systems for was financial services, which has a very clearly defined set of features and parameters. Campozano and his team built systems within their strict, high-performance parameters and began customizing and offering integrated unified communications functionality for traders.
As the models for telephony systems continued to change, and as cloud adoption grew, Campozano also noticed the speed at which real time communications solutions were changing. The core functionality of a phone system really hasn’t changed, he explained – you pick up the phone and call someone – but new IP-based communications haven’t optimally converged old and new and really integrated UC functionality with real time communications and collaboration. He explained that the team at sipIQ feels very strongly that we’re moving away from hard phones on our desks to a real time communication environment with real time collaboration enabled by software on mobile devices...Read More
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