Sharing startups aren't all success stories The sharing economy has birthed success stories such as Airbnb and Lyft, but also startups that have struggled to stay afloat. Tutorspree, billed as "Airbnb for tutors," and jet-sharing service BlackJet were unable to generate enough demand to fuel rapid growth. "If you have to reacquire the customer every six months, they'll forget you. A private jet ride isn't something you do every day," says venture capitalist Howard Morgan, one of BlackJet's backers. The Wall Street Journal (tiered subscription model) (5/7)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | Software tools offer different ways to collaborate at work The collaboration-software sector is booming and diversifying, with many tools available to companies looking to boost workplace collaboration. Some, such as Jive, focus on people rather than tasks and documents; others, such as Huddle, specialize in specific functions such as facilitating collaboration across firewalls. "Nowadays there is no standard type of collaboration tool," writes Adrian Bridgwater. ComputerWeekly.com (U.K.) (5/12) What the sharing economy taught Uber Uber users have learned to hate the ride-sharing service's surge-pricing policy, which inflates prices during periods of peak usage. The company tweaked its pricing policies to placate customers and provide clearer information about how long peak periods will last, a move that indicates Uber has realized that the sharing economy "prefers transparency to optimism, and expects genuine design effort to go into communication," writes Carl Alviani. Wired.com (5/9)  | Register Now: 4A's PR Forum in NYC Brand communications professionals will want to register for the 4A's PR Forum on Wednesday, May 14. This event brings together agency PR, social media experts and journalists for discussions that include crisis communications in the world of social media! Todd Wasserman, Business Editor at Mashable, and Melissa Barnes, Head of Global Brands at Twitter, are scheduled to speak. Sign up now! | |  | The Essential Guide to Selecting your Web Content Management (WCM) Solution
Managing a website is complex. Selecting the right Web Content Management Solution may seem like a daunting task with the number of commercial and open source solutions available. You need to select a platform that matches your unique business requirements, as well as your goals today and in the future. Get the free guide! |
 | Sony gathers World Cup social media content on one platform A "social broadcast channel for football" is the idea behind an online platform from Sony that gathers all World Cup-related content from Twitter, Facebook and Google+ in one place. The One Stadium Live project began this month. "You'll be able to tune in and see what people are saying, but in an engaging and entertaining way. It won't feel like just a load of Twitter hashtags -- it will be a snapshot of what the world is feeling," said Nick Bailey, CEO of Isobar U.K., which created the platform. Advertising Age (free access for SmartBrief readers) (5/12) How social media buzz can sell pricy shoes Social buzz drove sales of Jimmy Choo's $625 Abel pump through the roof, but only because the shoe was shown on a Korean TV show at the right time and place, Panos Mourdoukoutas writes. "These are the specific socio-geographic characteristics of a place that make it ideal for promoting product awareness and igniting [word-of-mouth marketing] and buzz -- which feed into a 'contagion,' the copying and mimicking of the behavior of others," Mourdoukoutas writes. Forbes (5/10)  | Greater expectations: Consumers are asking for tomorrow, today
The future era of retailing has arrived, marked by dramatic signs of change. To stay competitive, retailers need to do three things quickly: using Social, Location and Mobile (SoLoMo) capabilities; enable shoppers' desires for self-service retailing and assess current retail capabilities. Download the free whitepaper now. |
 | Why marketers shouldn't abandon Google+ Google+ is still of use to marketers, writes Jon Mowat. Google will keep pushing Google+ as a way to tie user data to search queries and other services, making the platform an important tool for marketers, Mowat writes. "Plus may not have transformed the world of social networking, but it will undoubtedly come to sit at the core of Google's marketing and advertising services in the coming years," he writes. SmartBrief/SmartBlog on Social Media (5/12)  | Digital Audience Report, July to September 2013
Global marketers now have an unprecedented opportunity to reach across channels to engage in meaningful conversations with customers moving from device to device, shifting formats and media. Download this report to learn about how the rise of the cross-channel brand. |
 | How to make your content stand out and resonate Loyal followings and customers only come from content marketing that distinguishes itself by being simple, useful and current, writes Jonathan Long. Use analytics to guide content, make sure your Web layout and design are reader-friendly and make it simple for readers to share your content, he adds. "When good content receives a lot of social love, the reach can be enormous," Long writes. MarketingProfs (5/9) | Retweets help teen get a date with Texans cheerleader A teenager took a Houston Texans cheerleader to his senior prom this weekend after she agreed to go if the 17-year-old's Twitter invitation was retweeted 10,000 times. The message went viral, and the student got the necessary retweets in a day. Mashable (5/11) |  | Google's power lies in its size." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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