White Paper: Beacon Technology: What's in it for You?

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White Paper: Beacon Technology: What's in it for You?      Learn New Ways to Engage with Your Customers Today's always on, always connected consumers want real-time, engaging, relevant experiences with your brand at home, online, on the go—everywhere, on any device. Beacon technology has the potential to revolutionize the conversations between brands and their consumers. But Beacons are new, can be complicated, and raise some significant security and privacy concerns. This new white paper, Beacon Technology: What's in it for You?, is an introduction to the technology, its uses, risks and rewards. You'll learn: What a Beacon is How Beacons work How Beacons can be—and are being—used How Beacons compare to other technologies Challenges and Risks of working with Beacons And, suppliers of Beacons Learn more about Beacons and how you can put them to use for your brand by reading Beacon Technology: What's in it for You? today. And, if you have any questions or thoughts to share on Beacons, please reach out—my contact info. is below. Best, JAY FIORE Mobile Solutions Evangelist sales@DMInc.com • 855.963.2099

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