Are Facebook's video ad hurdles too high? Facebook video ads will cost advertisers $1 million a day, and initial ads must first be approved by Facebook's creative team and will be displayed without sound by default. Facebook is trying to avoid upsetting users by enacting controls and is working with Ace Metrix to create a standard for the kinds of ads that make the cut. "If I'm a brand and I'm going to write a check for $1 million, I want to control my advertising," said Grey Chief Digital Officer Zachary Treuhaft. The Wall Street Journal (tiered subscription model) (5/5), Adweek (5/5)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | Why the police are on Pinterest Police have been using Twitter and Facebook to spread the word about their activities, and now they're trying Pinterest too. At least 85 boards have been created by police departments. "It's a way for us to reach people who wouldn't have gotten our messages before, people who maybe don't interact with traditional media," says Sarah Boyd of the Kansas City, Mo., police. National Public Radio/All Tech Considered blog (5/5)  | Register Now: 4A's PR Forum in NYC Brand communications professionals will want to register for the 4A's PR Forum on Wednesday, May 14. This event brings together agency PR, social media experts and journalists for discussions that include crisis communications in the world of social media! Todd Wasserman, Business Editor at Mashable, and Melissa Barnes, Head of Global Brands at Twitter, are scheduled to speak. Sign up now! | |  | 6 Ways Marketers Should Use Social
Now that you've got a social presence, it's time to get real and integrate your social efforts into each part of your organization. Right now, traditional and digital marketers have an opportunity - and a critical need -- to collaborate with their social counterparts like never before.
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Through direct social media engagement, you can strengthen loyalty, acquire leads, resolve issues, and build superior customer experiences. But it is also easy to create unintended consequences. This report presents 10 recommendations from our social media experts based on their years of experience working with global market leaders. Get the report now! |
 | Twitter introduces streamlined ad plays, Amazon shopping Twitter has expanded to all advertisers its one-click video ad format that allows users to view in-stream videos. Twitter has also reached an agreement with Amazon that allows users to buy products featured in posts on the social networking site by replying with the hashtag #AmazonCart. Adweek (5/5), Bloomberg (5/5) | Why Stephen Hawking fears intelligent machines The rise of super-intelligent machines is a legitimate threat, physicist Stephen Hawking writes. There are no theoretical limits on the power of computers, which means it's likely that machines will one day out-think humans, he argues. "One can imagine such technology outsmarting financial markets, out-inventing human researchers, out-manipulating human leaders, and developing weapons we cannot even understand," Hawking writes. The Independent (London) (tiered subscription model) (5/1) |  | It's only a matter of time before we'll be able to perform a Facebook- or Google-like search and see a complete picture of someone's behaviors in different contexts over time." -- Author Rachel Botsman, as quoted by Wired.com | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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