5 marketing terms that will be dead in 5 years

June 23, 2014 Issue Subscribe | View online 5 marketing terms that will be dead in 5 years By Drew Hubbard The language of marketing tends to evolve at a much slower pace than the industry itself. Here are the terms we need to start eliminating from our vocabulary before they've become wholly irrelevant. Branded video 101: World Cup edition By Mallory Russell The World Cup is dominating the online video scene right now by throwing big budgets behind tried-and-true tactics. Here are the lessons you can glean for your next effort. 3 wearables with huge problems With Joao Machado The most well-known wearable devices are still plagued with problems. Here's what Samsung, Google, and Pebble need to fix if they want to shake the geeky stigma. SPONSOR CONTENT Keys to measuring success in a multi-channel world The consumer journey is no longer travelled on a linear path. Here's how marketers must adapt their targeting and attribution approaches for today's multi-channel environment.   Blog Posts CPM: Paying By The Thousands By Imre Vogelezang You know what they say, right? You get what you pay for. No wonder that advertisers and ad agencies alike... Target Customers, Not Keywords By Akin Tosyali Omni-channel is no longer an option. It's expected. Consumers are browsing on mobile devices, shopping in the store, sharing... Cover Stories 9 radical digital disruptions about to change everything Why most marketers fail at time management -- but you won't 8 ways brands screw up when asking for customer feedback 5 marketing jobs that will be dead in 5 years 4 ways to score in Latin American markets Full calendar >> iMedia Commerce Summit June 23-25, 2014, Salt Lake City, UT View agenda iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda Resource Connection Featured Presentations A former media planner's perspective on programmatic Here's a look at how programmatic can help break down marketing silos. Online video consumption by the numbers This infographic breaks down how much video content is being consumed and why. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. See more >> Latest Jobs Digital Marketing Manager Account Executive Public Relations Manager (Indianapolis, IN) - 86701 More jobs >>

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