8 ways brands screw up when asking for customer feedback

June 17, 2014 Issue Subscribe | View online 8 ways brands screw up when asking for customer feedback By Michael Estrin If brands aren't considering the best ways to converse with customers, they are missing out on priceless insights. Here's how to begin. Fighting ad fraud: 5 questions all advertisers need to ask By Craig Simmons With fraud becoming an increasing concern for online advertisers, it's essential to re-evaluate the processes you have in place. Here's where to focus. 3 ways content marketing tools should be integrated By Rebecca Lieb Identifying essential integrations can help determine the best content marketing vendors. Does your software play well with others? 9 ways mobile rewards can increase brick-and-mortar sales With Coco Jones At the end of the day, brands need consumers to buy products. Here are unique ways to leverage the power of mobile rewards to boost in-store purchases. Blog Posts Shut up, social! Why email marketing still reigns supreme By David Rekuc Social, social, social. If social media were a Brady, it would be Marsha -- the pretty one who receives all the attention... Should You Outsource Your Ad Ops? By Roy de Souza Advertising operations (aka ad ops) is critical to both the buy and sell side of digital media. A well-oiled ad ops team with... Cover Stories 5 marketing jobs that will be dead in 5 years 4 ways to score in Latin American markets 7 reasons your boss hates you 10 SEO mistakes you don't want to make Responsive design vs. mobile websites: And the winner is... Full calendar >> iMedia Commerce Summit June 23-25, 2014, Salt Lake City, UT View agenda iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda Resource Connection Featured Presentations A former media planner's perspective on programmatic Here's a look at how programmatic can help break down marketing silos. 10 tactics for effective attribution management This infographic shows how to avoid the common pitfalls of attribution. How to reclaim your reach in the Facebook news feed Here's how a brand can maximize its presence on Facebook. See more >> Latest Jobs Digital Marketing Manager Account Executive Public Relations Manager (Indianapolis, IN) - 86701 More jobs >>

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