Best Practices on How to Measure Lead Quality to Maximize ROI

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Metrics and Measures of Lead Quality: Engagement and Conversions to Maximize ROI

A surprising number of B2B marketers don’t measure beyond lead quantity and average cost per lead. But lead gen marketing is much different today. With a broader role to deliver content, engagement and nurturing – plus richer data from digital marketing and automation – the expectations for better metrics and measurements are much higher. Do you have the right metrics to link engagement to sales? Are you going beyond single source attribution to reflect multi-contact impact? Can you capture marketing’s contribution to sales and customer value? We’ll share best practices for ROI measures and insights to optimize today’s content-driven marketing. Session Time: Thursday, August 14, 2014 @ 1:30 p.m. Speaker: Jim Lenskold, President, Lenskold Group Jim has also authored an award-winning book “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.” Check other ROI maximizing and lead gen improvement topics that will be covered at B2B LeadsCon Summit – see full agenda here. Psst…the Early Bird offer is about to expire, so register now!

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