Brands that need to be saved by CMOs

June 25, 2014 Issue Subscribe | View online Brands that need to be saved by CMOs By Kyle Montero A number of brands have recently made CMO hires during problematic times. Here's a look at companies that are counting on CMOs for serious change. How to romance your mobile consumers By Joseph Pigato The relationships between people and their phones are intimate ones. Here's how marketers can take advantage of this in a genuine way. 3 key mobile trends to watch With Joao Machado As mobile evolves, so should your strategies. Here are three big things to keep your eye on when formulating your future presence. The Digital Dispatch: AddThis, Jun Group, and ThoughtBuzz By iMedia Editors Widen Enterprises announces a strategic partnership with Silicon Publishing, PaeDae rebrands to The Mobile Majority, and The Advertising Research Foundation presents a new award. Blog Posts The new table stakes for shopper marketing By Lori Luechtefeld "Omni-channel." Some marketers like to dismiss it as a buzzword -- a lovely idea, but an intangible goal. But in fact, in the world... The Connection Between CIOs and CMOs By Catherine Tabor Traditionally, there has not been much overlap between the day-to-day activity of a CIO and a CMO. The stereotypical CIO is often... What Does Real-Time Really Mean? By Bill Guild Within the realm of programmatic media-buying, real-time bidding is one of the most popular and well-known types. Many people... Cover Stories 10 essential qualities of a successful marketer 5 marketing terms that will be dead in 5 years 9 radical digital disruptions about to change everything Why most marketers fail at time management -- but you won't 8 ways brands screw up when asking for customer feedback Full calendar >> iMedia Commerce Summit June 23-25, 2014, Salt Lake City, UT View agenda iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda Resource Connection Featured Presentations A former media planner's perspective on programmatic Here's a look at how programmatic can help break down marketing silos. Online video consumption by the numbers This infographic breaks down how much video content is being consumed and why. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. See more >> Latest Jobs Digital Marketing Manager Account Executive Public Relations Manager (Indianapolis, IN) - 86701 More jobs >>

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