Case (study) in point: real-world multichannel campaign success

Read real-world examples Foward to a friend    |   View online America's Beloved Grilling Brand Fires Up Its Email Initiatives Char-Broil launched a 'Welcome' email series that multiplied average open and click rates compared to its existing program. Yes Agency Services also standardized Char-Broil's email design guidelines and increased subscriber engagement by employing customized, mobile-friendly templates that reduced message production time by more than 50%. SEE THE FULL IMPACT » Maximizing Impact Through Email Marketing? Check! Yesmail's Client Services team provided 'full-service' guidance to check seller Deluxe Corporation and helped the brand move beyond transactional messaging. Deluxe Corporation started delivering marketing emails with up- and cross-sell content targeted to subscribers' stage in the customer lifecycle, subsequently increasing overall website revenue by 3.2% and boosting annual average order value by 7%. LEARN MORE » Mrs. Fields Bakes Competitive Reports in Less Than Half the Time After Mrs. Fields faced increasing competition for baked goods and gifts, the iconic company incorporated digital channels in its marketing mix to stand out. By quickly generating competitive reports through Yesmail Market Intelligence, Mrs. Fields was able to identify industry best practices and areas of opportunity to optimize its campaigns across email, Facebook, Twitter, and their website. Real-time data on competitors allowed the brand to provide counter offers for customers faster and gain insights on important revenue-driving holidays. READ ON » Note: The Email Spotlight series is a bi-weekly email newsletter designed to help you stay on top of industry trends, effective email marketing strategies, email regulations, and provide actionable tips on how to improve your email marketing program. PRODUCTS    //    SERVICES    //    NEWS    //    BLOG © 2014 Yesmail Interactive. All rights reserved. 421 SW Sixth Avenue, Suite 400, Portland, OR 97204 United States of America View our privacy policy. To unsubscribe, please click here. Having trouble unsubscribing? Hit reply to this message with "unsubscribe" in the subject line to be removed from our database.