Does touring empty buildings lead to new businesses? | SmallBizSurvival.com |
Does touring empty buildings lead to new businesses? Posted: 30 Jun 2014 11:27 PM PDT When my friend Deb Brown started as Chamber of Commerce director for Webster City, Iowa, they had too many empty buildings. Rather than try to hide that fact, Deb put on a tour of empty buildings. The idea was to clean up buildings and show them off to potential new business owners. Read about how she did it here: The Tour of Empty Buildings. Recently, Deb put together this list of changes over the past year:
“and all of those buildings were empty in April of 2014 and were on the Tour of Empty Buildings. One year later they have businesses in them.” That’s a pretty astounding success in just a year. Was it only because of the Tour? No, of course not! Lots and lots of additional hard work by the business owners, building owners, and by the chamber and economic development leaders in the town was required. Would all this have happened without the Tour to breathe some life into things? Probably not. If your town has too many empty buildings, maybe a tour of them is a good idea for you, too. New here? Take the Guided Tour. Like what you see? Get our updates.
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