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2014/07/28

Rethink Loyalty: How Points for Action Drives Engagement and Incremental Sales

RETHINK LOYALTY:
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HOW POINTS FOR ACTION™ DRIVES
ENGAGEMENT AND INCREMENTAL SALES
Loyalty Trend: How Points for Action&#8482 Drives Engagement and Incremental Sales
Eighty-four percent of consumers said they would spend more with retailers that offer points for activities other than spending. Whether brands have an existing loyalty program or are launching one for the first time, they must expand their loyalty strategy to include engagement drivers, not just rewarding consumers a point for every dollar spent. Find out how a Points for Action™ strategy can help brands strengthen customer relationships and generate stronger ROI.

In this whitepaper, you will:
Take away specific examples on how brands are currently enhancing their loyalty programs with the Points for Action model Understand why a Points for Action strategy is an important consideration for brands today
Learn the right frequency to offer incentives and how to continually engage consumers with fresh rewards Learn about the different ways brands can engage consumers with point-earning activities
Understand the importance of keeping incentives unique and how to offer a variety of rewards to engage consumers Take away specific examples of how brands are implementing a Points for Action model into their loyalty programs
Download Whitepaper
 
 
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