Snickers, Volkswagen in World Cup; Banana Boats Unusual Ads; 6 Marketing Automation Tools for Your Toolbox

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July 11, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat is out with its first men’s care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny beaches and watersports. More… SPONSORED BY: Honoring top marketing campaigns empowered by technology Enter the Marketing ARC Awards by July 3rd and enjoy our best price! 4 Affiliate Marketing Myths Whether you’re the brand manager at a Fortune 100 brand or the marketing director/everything else at a startup, setting up a solid affiliate program can open a revenue avenue without much of the hassle usually associated with setting up new marketing initiatives. But you need to know these about four myths.  More… SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact Cynthia Foristel (203) 899-8482 to learn more. Snickers, Volkswagen, Visa, Nike Play in the World Cup Snickers, Volkswagen, Visa, Nike and Adidas are among the brands scoring big time digital marketing campaigns during the World Cup. The results come from a combo of great storytelling, playing into the global excitement of the matches and riffing on real-time and trending moments.  Read up on the winners … and losers playing in the World Cup marketing game. More… A Conversation with CMO Richard Davies, Newell Rubbermaid Richard Davies, the chief marketing officer at Newell Rubbermaid, chopped one-third of the marketing group, downsized from 70 partners to just two. He grew marketing groups in Asia and South America and added serious dollars to the ad budget and market research. CMO.com gets the scoop.  More… SPONSORED BY: B2B Lead Gen Conference Acquire, Nurture & Convert More High Quality Leads Click Here now! 3 Social Marketing Tactics You Might not be Thinking About Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be. Add these to your repertoire to build long-term relationships with your social audience. More… 6 Marketing Automation Tools for Your Toolbox Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks like keeping their websites and social media pages updated and sending out email newsletters on a regular basis. Here are six marketing automation systems that merchants can use to build smarter local marketing campaigns. The Big Boys might find them useful too. More…   Job Opportunities Digital Marketing Manager Elsevier, Inc., St. Louis, MO US Marketing Manager Newton Investment Management, London, UK Marketing Director BMA Management, Chicago, IL Marketing Manager Catholic Charities Community Services, Phoenix, AZ Marketing Director Davis & Company, Glen Rock, NJ Social Marketing Manager MCCVB, Monterey, CA Related Content How to Create a Memorable Attendee Experience Attendee engagement and planner event ROI are the two sides of the coin that must always be considered when creating a unique, customized reward event. Keep Your Email Out of The Spam Folder When over 22% of all email never even makes it to the inbox, you need every tool available to increase your deliverability. Customers can get frustrated and lose trust in you when they don’t receive important messages. The Chief Marketer Network Source Directory Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Subscribe | Unsubscribe | Visit CM | Jobs | Resource Directory | E-Letters Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2014, Access Intelligence.