The average conversion rate at US retailers lingers at 2.7%. And while 58% of these retailers are seeing conversion rate growth YOY, there remains an open question: are eCommerce professionals really focusing on the right growth tactics or are they missing the obvious?
On August 7th, join guest speaker Peter Sheldon, VP/Principal Analyst at Forrester Research, as he looks at five proven (but often ignored) tactics that are having a big impact on shifting the conversion rate needle for retailers. He will discuss why these tactics, rather than others, should be the starting point for any conversion optimization strategy.
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