WEBINAR: Unlocking the Real Value of Customer Feedback

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Unlocking the Real Value of Customer Feedback Wednesday August 13, 2014 TIME: 2:00pm ET/ 11:00am PT For many years, pundits and experts have written about the impact of managing customer feedback.  You may have bought the books or held some internal meetings. You have probably even created a slogan and perhaps even have purchased motivational posters for your employee break room. The question we need to be asking is, “Have we realized any real value from our efforts?” Join Nicole Sturgill, CEB TowerGroup research director along with Matt Keenan, Aptean vice president of Customer Relationship Management as they discuss how financial services organizations of all sizes and complexity can unlock the true value of effectively managing customer feedback.  Among other topics, they will be addressing: Regulatory Compliance / Oversight – How to automate compliance so you can focus on improving the customer experience. Processes and Enabling Technologies – The processes and technologies that help you manage customer feedback. Program Structure – How to develop a feedback structure that ensures meaningful action. Metrics and Measures – Identification of the feedback metrics and measures that matter. This session will deliver practical advice and real world recommendations that you can implement immediately to breathe new life into your customer experience efforts. Sponsors:		Presenters: Matt Keenan Vice President of Customer Relations Aptean   Nicole Sturgill Research Director CEB TowerGroup   . Moderator: Peter Bernstein Senior Editor TMCnet
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