 | | Topic | | The Sea of Change in Data-Driven Email Practices | | Date | | Thursday, July 24th | | Time | | 2 PM CT | | Host | | Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group |
|  | | | | Hello Indiana, |
So we've established that email is NOT dead. But how do we continue to evolve email marketing?
In this webinar, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, will dive into what you need to do after you get consumers to do what you want them to do – in other words, how do marketers implement engaging lifecycle marketing programs? With email as the connective tissue between all channels, Chris will elaborate on what brands can do to nurture a relationship with the consumer along each lifecycle stage.
You'll learn:
- What are the biggest challenges to developing lifecycle marketing campaigns
- How to transform 'push' messaging into a conversation
- How to build automated and trigger campaigns using 7 different types of data
- How to identify the 'smoke signals' consumers send when they're ready to buy
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