Today's Top Stories Enterprises are leaving their mobility efforts to departments and business units, resulting in a fragmented mobile strategy, finds a survey of 400 IT decision makers by IDC on behalf of mobility firm Kony. In fact, 84 percent of respondents said their firm's mobile strategy is led by the departments and business units. Part of the problem is that much of the funding for mobility comes from the business unit and specific project budgets. Less than 25 percent of firms have an ongoing enterprise-wide budget for mobility projects, the survey finds. Fewer than one-third of respondents say that their company has a comprehensive mobile technical staff augmented with external support. Nearly 40 percent of respondents cite security and compliance issues as a mobility challenge, the most of any response choice. "Clearly, security and compliance remains a big challenge," says Burley Kawasaki, senior vice president of platforms at Kony. A full 93 percent of firms that do have an enterprise-led mobile strategy rated their success with mobile efforts higher than firms with a business-led or department-led approach. More than half of respondents saw the following benefits from an enterprise-led mobile strategy: faster decision making, improved organizational efficiency, increased cost savings, better customer interaction and increased revenue "Mobility is no longer a nice to have; it is a must have because of the way it differentiates you in the market. The survey underscores the importance of taking an enterprise-led mobile strategy," Kawasaki tells FierceMobileIT.
For more:
- check out the Kony release
- read the IDC report [reg. req.]
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When it comes to apps, the numbers suggest that developers are looking to create the next popular hit among the masses, but the enterprise is where the money is. According to a new study from Vision Mobile, 67 percent of apps are made with the average user in mind, yet almost half of those apps make less than $100 per month in revenue from that audience. Meanwhile, apps tailored for the enterprise are only tackled by 16 percent of developers. Those apps perform better across the revenue board, and as the reports states "developers who target enterprises are twice as likely to be earning over $5,000 per app per month and nearly 3 times as likely to earn over $25,000." Furthermore, the report ascribes the disparity in revenue to the rapidly increasing adoption of mobile devices among not just companies but government entities and nonprofit organizations. While most app developers began their work in the consumer market, their focus should shift to professional use. Here are a few other interesting takeaways from the report: - Apple claims adoption by 98 percent of the Fortune 500 companies
- Developers who create apps for iOS are 2.5 times more likely than Android app creators to make an app that will earn more than $25,000 per month
- Even so, 10 percent more enterprise developers create apps for Android over iOS
For more:
- download the free report [.pdf] from Vision [reg. req.]
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Apple and Visa may be working on a mobile payment partnership that could involve the iPhone 6, judges Pacific Crest Securities in a research note. "After analyzing the payments, handset, enabling technology and Internet landscape, we think a partnership between Apple and Visa would make strategic sense and believe an announcement could happen as early as this fall," the note says, according to a report by Investor's Business Daily. "We expect the iPhone 6 to be launched with near-field communications (NFC) and secure element technologies, which would provide Apple with a broad technology portfolio to disrupt mobile payments," the analysts observe. Pacific Crest's prediction jives with one made by Morgan Stanley in May, notes Investor's Business Daily. According to an article by Barron's, the Pacific Crest analysts argue that security solutions proposed by other mobile payments initiatives, such as ones by ISIS, Google and PayPal, have proved too cumbersome to scale quickly. However, Visa's recent security initiatives, particularly its new token service, could make mobile payment security much easier. "New security models could lower adoption hurdles for mobile payments at physical retailers and expand the Visa platform, enabling new commerce opportunities for technology giants, merchants and issuers," the Pacific Crest analysts argue, according to Barron's. This technology should help Apple "gain scale more rapidly" in mobile payments, they add. Security is a major concern for mobile payments users, according to a recent survey by PayPal. A majority of the 15,105 adults surveyed cited theft as their major hesitation in using mobile payments, FierceMobileIT reports.
For more:
- check out the Investor's Business Daily report
- read the Barron's article
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