9 inspiring ads that broke down stereotypes

August 11, 2014 Issue Subscribe | View online 9 inspiring ads that broke down stereotypes By Dea Lawrence Many brands are using advertising to combat antiquated perceptions. Here's a look at those innovative companies. 3 insights to craft your consumer strategy By James McNamara Taking the temperature of consumer behavior has always been the first step of any marketing effort -- offline or digital. Here's where to focus your efforts. 5 ways Save-A-Lot uses content channels to drive commerce With Carlos Gil Omni-channel is a popular word these days, but different channels have different goals. Here's how one major retail brand uses each of them to drive engagement and sales. Blog Posts Three critical CMO-CIO gaps companies need to close now By Robert Davis Marketing is more about digital now. Well, yeah -- it was really no surprise when recent research from Accenture identified the... Active Preferences: What They Are And How They're Used By Bill Guild Today's ads allow two-way conversations where consumers provide direct feedback to a brand. Ad creative has evolved significantly... Cover Stories 3 rebranding lessons from Miley Cyrus Marketing skills they don't teach in school The biggest moves in native advertising 6 ways to make meetings go faster The 9 fastest ways to piss off online shoppers Full calendar >> iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda Resource Connection Featured Presentations A definitive guide to video SEO Here's how video SEO techniques can help you attract customers and make the most of your investment. Almost everything you wanted to know about email marketing This e-book provides tips on growing your database, deliverability, content creative, testing, and more. A detailed overview of Adx Connect Here's who should consider the Adx Connect exchange platform from Ad Server Solutions. See more >> Latest Jobs Web Data Analyst Social Media Manager (Indianapolis, IN) - 89206 Digital Sales Coordinator Account Executive: Digital Advertising Sales More jobs >>

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