| Connecting & Collaborating | Understanding the effects of age, gender on content sharing Marketers should tailor their content creation to the age and gender of their target audience, according to a Fractl study of emotional reactions to viral images. Younger age groups are drawn to surprising images and are open to a wider range of emotions, while older audiences respond well to emotions such as joy or anticipation. Also, trust may be key to earning initial views from women, who tend to respond more strongly to this emotion than men do. Harvard Business Review online/HBR Blog Network (8/18)  | Essential news for cable & broadcast industry professionals
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 | GE looks toward 2064 in a nod to Isaac Asimov General Electric's pavilion at the 1964 World's Fair prompted Isaac Asimov to predict the technological marvels that would come by 2014, and now GE is taking up the mantle itself with a new set of predictions for 2064. GE's "Next List" campaign for Medium and social sites also celebrates what Asimov got right, including 3D TV and cellphones, plus the GE technology that made the advancements possible. Adweek (8/18) | Ditto Labs to help Tumblr scan user images for brands Tumblr is starting a large data-gathering operation to determine its users' favorite brands by partnering with Ditto Labs, which will examine Tumblr photos and determine conversational context around collections where a brand is present. Tumblr will be presenting the data to advertisers, though nothing "ad-related" is planned for the data, Tumblr's T.R. Newcomb said. Mashable (8/18) Platform may help users avoid a social media hangover A social media platform called Sobrr automatically deletes all content 24 hours after it's posted, offering users a "social media safety net" for content that they might later regret, Kurt Wagner writes. "That photo of you doing a keg stand? Share it! It'll be gone before you sober up," Wagner writes. Re/code (8/16) | DERP lets academics tap into social data trove Social services including Imgur, Reddit and Twitch have joined forces to launch the Digital Ecologies Research Partnership, a portal to allow academic researchers to more easily access and work with social data. "There's a lot of data here to be excited about," DERP researcher Molly Sauter says. The Guardian (London) (8/18) |  | [T]he further you dig into what Facebook thinks about you, the more odd things can get." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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