Mercedes-Benz on personalizing the in-car experience

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Hi Indiana, Connectivity has radically changed the way we interact with the world. Consumers now take personalization for granted in their daily lives, but the car can sometimes seem left out of the equation. To get to the bottom of how the car can fit into the connected lifestyle, we interviewed Johann Jungwirth, President & CEO of the Mercedes-Benz R&D Center, on the work he is undertaking on utilizing data and connectivity to deliver predictive, customized experiences in the car. It will give you a high level understanding of the opportunities lying in this rapidly evolving part of the connected world. Watch the interview here: telematicsupdate.com/west-coast/content. Thanks, Annie Annie Reddaway Project Director | Telematics Update 7-9 Fashion Street, London, E1 6PX, UK Office: +44 (0)20 7375 7221 | (USA Toll Free) 1 800 814 3459 ext 7221 Email: areddaway@telematicsupdate.com Telematics Update is the reference point for automotive telematics, mobile and web industries and a cornerstone for communications within the industry. We aim to provide you with industry focused news, events, reports, updates and information. Working with you, Telematics Update aims to be the hub of the automotive, mobile & web community enabling dialogue throughout the industry and driving telematics forward. We want you involved - it's your industry after all - please get in touch if you think we can do even more. Telematics Update is part of FC Business Intelligence Ltd. FC Business Intelligence Ltd is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK

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