Retail Banking Success: The Important Role of Optimized IVR Systems

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Retail Banking Success: The Important Role of Optimized IVR Systems Retails banks are facing a complex challenge of declining revenues, floundering customer loyalty, and increased outside pressures, including regulatory scrutiny and changing customer demographics. In an attempt to stabilize existing business and continue to grow it into the future, evidence shows that banks that create exceptional customer experiences will have a significant leg up. This whitepaper examines how—in light of the shifting banking landscape—an optimized Interactive Voice Response (IVR) program is more important than ever as an element of overall customer experience. Research and anecdotal evidence directly from bankers indicates that when used appropriately, IVR can reduce costs and promote customer satisfaction and loyalty at a time when both are desperately needed. Download Now!

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