[Roundup] The Beyonce Effect, Swag, Branded Hashtags & more

Welcome to our August 2014 issue, packed with ideas on how to improve your social media strategy. Want to create a great viral social media contest? Wondering how to prioritize Twitter replies? Need more Beyonce in your life? Please read on ... 5 Awesome Social Media Contests (Plus How to Create Your Own) Thinking about running a contest to grow your social media following or engage new customers? To be successful, it will have to be creative and fun. Here’s some inspiration! The Beyoncé Effect & MetLife: How the Star Caused a Social Surge for the Financial Services Industry If anyone can cause a stir in social media, it’s Beyoncé. But did you know Queen Bey's social media star power is making waves in the insurance business? To Respond or Not to Respond on Twitter: A Step-by-Step Guide Knowing which mentions to respond to on Twitter can be overwhelming— if you don't have a plan. Use this guide to decide when and how to engage. Social Media Stats to Help You Target Your Audience As the major social networks grow and change, so do their demographics. Here are five interesting statistics to help you reach potential customers more effectively. Stuff Social Media Pros Like Social media is an important part of your job, right? Us too! Check out some of the things that bind us together. The Value of Branded Hashtags: A Tourism Jasper Case Study How the #MyJasper hashtag helped double referrals and encourage travelers to visit the Rocky Mountain town. Thanks for reading! For more great tips on how to do social right, check out our Social Media Resource Library. Stay social, The Hootsuite Team Hootsuite is a Trademark of Hootsuite Media, Inc.

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