The horror of liking everything on Facebook

BuzzFeed raises $50 million, plans distributed content | The horror of liking everything on Facebook | Why "dark social" matters when considering the customer journey Created for ignoble.experiment@arconati.us |  Web Version   August 12, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By BuzzFeed raises $50 million, plans distributed content BuzzFeed has picked up a $50 million investment from Andreessen Horowitz, with some of that funding allocated to its BuzzFeed Creative in-house agency and the new BuzzFeed Distributed, which will build campaigns for emerging platforms such as Snapchat and Vine. Bloomberg (8/12), Advertising Age (free access for SmartBrief readers) (8/11) Share:  Exclusive Webinar: Top 20 Landing Page Conversion Killers Landing pages are effective for 94% of B2B and B2C companies. But few marketers use their full potential. Join us for a free webinar August 14, 2014 at 12:00 PM EST. Peep Laja, entrepreneur and conversion optimization expert, will teach top strategies for avoiding common mistakes and multiplying the ROI of your landing pages. Sign up for the free webinar now!   Connecting & Collaborating Sponsored By The horror of liking everything on Facebook Mat Honan writes that he conducted an experiment on Facebook by liking everything the social network sent his way, regardless of how he actually felt about it. The result was chaos, with brand content quickly displacing all messages from actual people. "By liking everything, I turned Facebook into a place where there was nothing I liked," Honan writes. Wired.com (8/11) Share:  Why "dark social" matters when considering the customer journey Marketers should not ignore the immense influence of "dark social" -- the interconnectivity of search, social, text and e-mail -- on the consumer journey, even if it's hard to track, Curtis Hougland writes. They should also seek to create campaigns that tell their stories consistently across all channels, and avoid considering single elements at a time, Hougland writes. MediaPost Communications/Marketing Daily (8/11) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Marketer Moments Sponsored By Brands land on anonymous apps to reach mobile users Mobile ad campaigns are turning to applications with an anonymity focus in order to reach consumers, such as Vegas.com's campaign promoting its hashtag on anonymous social app Anomo. Brands including MTV and Hulu are pursuing pay-for-play campaigns and native ads on Whisper. "If we can get into people's phones, that's a market we are willing to pay for," said Vegas.com's Dustin Robertson. Adweek (8/10) Share:  The Inbound Website: Content Targeting & Lead Nurturing This eBook takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors. Learn where to focus and how to use analytics to optimize your digital experience. Download the step-by-step guide to transform your website into an inbound machine. Platform News Sponsored By Was Foursquare's pivot successful? (Foursquare) Foursquare was headed for trouble before a May announcement that the company was planning to offer two distinct services, one of which is Swarm, writes Harrison Weber. The company's subsequent relaunch of its namesake app has led to an uptick in downloads, he writes. VentureBeat (8/10) Share:    20 Winning Email Designs Consumers don't sit still and neither should your marketing designs. 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Visit Think with Google to learn three important lessons marketers need to know when speaking with this growing audience. Social Shareable Sponsored By Twitter user creates realistic setups for female-scientist Legos Lego's "Research Institute" set that depicts female scientists has inspired a Twitter tribute, @LegoAcademics, that shows the scientists posed in realistic scenarios such as poring over paperwork rather than doing actual research. "I think that scene struck a chord with other academics because it was brutally realistic," says the account's creator, archaeologist Donna Yates. The Washington Post (tiered subscription model)/Style Blog (8/12) Share:  The 2014 State of Enterprise Social Marketing Report In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Get the report now! SmartQuote My feed was showing almost only the worst kind of tripe that all of us in the media are complicit in churning out yet should also be deeply ashamed of. Sensational garbage. I liked it all." -- Mat Honan, writing at Wired.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information