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Point of view: Viewability Worthy of airtime or just a bunch of hot air: are viewability and verification metrics telling us anything we don’t already know? Or, are they reducing the conversation about effective, appropriate, efficient advertising to a binary code? Study: Video Quality Matters How does video quality really affect viewers? Can changes to the video resolution produce stronger cognitive and emotional responses, leading to more positive experiences with your ad? Through an exclusive partnership with Play Collective, we are helping marketers discover, validate, and bring to market more effective advertising solutions. Adview: Format beyond Viewability Just because a user starts their daily read of a favorite site at the top of the page, where brands pay a premium to place ads, doesn't mean they stay there long. Digital users scan and scroll and click away, particularly on mobile, frequently leaving ads reported as, “viewed,” to play out their most compelling content…un-watched.
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