This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals. The Ultimate Guide to Website Redesign This white paper is a comprehensive guide on how to launch a site redesign that gets a positive response from your audience and search engines. Gain critical insight on: Website organization Search Engine Optimization Strategy Updating your content Refreshing your website's "look and feel" Responsive design Usability testing Content Management Systems Analytics Download Now Marketing Got Complicated: Challenges (and Opportunities) for Marketer’s at Mid-Sized Companies A recent survey of mid-market marketing executives reveals the growing complexity of their role, despite an abundance of technology designed to simplify marketing. Download the report for findings on the challenges of modern marketers and how they prioritize in the face of rising revenue expectations. Download Now The Beginner's Guide to Social Media Metrics Social media can be an incredibly important business tool. But if you’re not analyzing the data behind social, you’re missing out on important insights that can inform important decisions and help you achieve real results. The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.  Download now New Mobile Strategies for Driving Sales Calls It’s now critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. This white paper can help. Download Now Grande Guide to Social Demand Generation How do you wring some monetary advantage out of social channels for your business? Beyond the usual brand awareness and proof of being “up to date” with modern trends, social media can be a influential technique to move leads along the funnel. Read the guide to find out how. Download now What Every CEO Should Expect From Their CMO Positioning is no longer a marketing problem, it’s a company problem. The CEO needs to clearly articulate the urgency of the new reality and unite the organization. Marketing is strategically important to the follow through, both in terms of supporting the CEO in determining the right positioning and in becoming the glue that holds the different parts of the company together behind the promise. Download now

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