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2014/08/10

This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

The Multichannel Path to Purchase

In Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI.

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The Math of Modern Marketing: How Predictive Analytics Makes Marketing More Effective

Learn how you can turn all the data your company collects into accurate, real-time insights that can help you drive better customer engagements and build loyalty.

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Grande Guide to B2B Content Marketing

So many definitions, presentations, and advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded.

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Buyer's Guide to Call Tracking Software for Marketers

Marketers need to understand and prove how their ads, content, and campaigns are generating phone calls, impacting lead generation, and driving sales. Check out the Buyer’s Guide to Call Tracking Software for Marketers to learn more.

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Forrester Report: Benchmark B2B Social Marketing Efforts

Reports on what B2B social marketers are looking for—including which social marketing tactics and platforms B2B marketers are adopting, their levels of satisfaction with those tactics, and how heavily marketers are investing in them.

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A Senior Marketing Professional’s 5 Biggest Challenges And How To Overcome Them

More than ever before, there are important challenges marketers must overcome, often with less visibility but increased need to produce more. This paper identifies the Top 5 challenges and offers solutions to overcome them.

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The Future of Omnichannel Personalization

A January 2014 Forrester Research, Inc. report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices.

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Make Your Social #FailProof

In uberVU’s latest e-book we highlight the 9 biggest types of social media fails, discuss why they are missteps and how they happened. Most importantly, we’ll detail how they could have been avoided.

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