Twitter follows Facebook in ad action pricing model

Twitter follows Facebook in ad action pricing model | Social media's role in dealing with a crisis | Does the sharing economy mean transit systems are finished? Created for ignoble.experiment@arconati.us |  Web Version   August 8, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Twitter follows Facebook in ad action pricing model Twitter is targeting ad dollars spent on Facebook with an upcoming pricing model change that moves from any interaction with ads to allow advertisers to specify which action they wish to pay for, such as downloading an application. The fee structure is likely to boost ad prices as target audiences receive more attention and Twitter can appeal to small and midsized businesses, Jack Marshall and Yoree Koh write. The Wall Street Journal (tiered subscription model) (8/8) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating Sponsored By Social media's role in dealing with a crisis Social media can be a powerful crisis-management tool, Ariba's Debbie Curtis-Magley says. Social teams often are among the first to notice when something is going wrong, and can help take the lead on handling both customers and employees effectively, Curtis-Magley says. SmartBrief/SmartBlog on Social Media (8/7) Share:  Does the sharing economy mean transit systems are finished? Uber and Lyft's carpooling services could disrupt the urban mass-transit model by leveraging their networks to connect passengers heading to similar destinations, these two analyses argue. "The traditional, lumbering bus will seem as obsolete as the steering wheel itself," Timothy Lee writes. The Washington Post (tiered subscription model)/Wonkblog (8/7), Vox (8/7) Share:  The Inbound Website: Content Targeting & Lead Nurturing This eBook takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors. Learn where to focus and how to use analytics to optimize your digital experience. Download the step-by-step guide to transform your website into an inbound machine. Marketer Moments Massey Ferguson sees growth opportunities in social media Farm-machinery-maker Massey Ferguson is taking on rivals by developing a presence on Facebook and Twitter, with a focus on engagement rather than viral buzz. eConsultancy.com (8/7) Share:  How digital can take WOMM to the next level The Internet is a natural partner for word-of-mouth marketing, the goal of which is to spread messages quickly and broadly. Social media makes this easier and less expensive than ever before. Michael Cohn suggests goals an organization should consider before launching an online WOMM campaign and tips for achieving them. CompuKol Connection blog (8/4) Share:  Measurement Matters Researchers track dialects on Twitter French and Spanish researchers say they've developed a model for tracking dialects by monitoring geo-tagged Twitter posts. Their research found that urban residents in Spain and the Americas used a similar international dialect, suggesting Twitter could contribute to "superdialects" across geographical and cultural boundaries. MIT Technology Review online (8/7) Share:  Social Shareable Humphry Davy, laughing-gas pioneer Scientist Humphry Davy embarked on a bizarre series of experiments in the 18th century in which he and friends inhaled laughing gas to explore its mind-bending properties, an effort that pioneered a new field of philosophical and transcendental inquiry, Mike Jay writes. The Public Domain Review (8/6) Share:  SmartQuote Word-of-mouth advertising creates an awareness campaign where your business information travels from person to person, creating intense awareness." -- Michael Cohn of CompuKol Communications, writing in the CompuKol Connection blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information