 | The Ultimate Guide to Optimizing your Landing Pages Landing pages are an essential part of digital marketing. But few marketers know how to use them effectively: 35% of landing pages don't match the email campaign design, and only 10% have the main call-to-action above the fold. To learn how to increase your conversion rate, download our free Landing Page Optimization Guide. | | Uber tries not-for-profit strategy in China Uber is rolling out a nonprofit version of its ride-sharing application in Beijing, with users compensating drivers only for costs. The aim is to help reduce congestion in the Chinese capital, Uber's Ben Chiang says. Vator.tv (8/4)  | The 2014 State of Enterprise Social Marketing Report
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Get the report now! |
 | Puma taps Twitter ad form that encourages retweets Twitter's Flock to Unlock feature -- which gives users access to exclusive content in exchange for retweets -- is part of Puma's strategy to promote new ads featuring sponsored athletes. The ads were made available through social media two days prior to their TV debut. Mashable (8/4) Brands are adding more options to location-based marketing General Electric attached ads for an air conditioner to Poncho's weather alerts on hot days, and the Montana Bureau of Tourism worked with the agency Spark on mobile ads targeting visitors of ski resorts -- two examples of location-based advertising that moves beyond location as the sole targeting variable. Adweek (8/4)  | Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed! | | Analysis: Facebook pursues global growth with Zambia initiative A Facebook-backed push to bring Internet services to Zambia is commendable but also serves to expand the social network's influence, Rory Cellan-Jones writes. Pricey data plans and limited access have hindered Facebook's ability to expand in parts of Africa and Asia, issues the effort aims to mitigate. BBC (7/31)  | The Inbound Website: Content Targeting & Lead Nurturing
This eBook takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors. Learn where to focus and how to use analytics to optimize your digital experience. Download the step-by-step guide to transform your website into an inbound machine. |
 | Study: Social media improves enjoyment of TV shows A Nielsen study on second-screen habits found 1 in 4 consumers using social media to enhance their awareness of TV programming and 15% finding it increases their enjoyment of shows. Hispanics were the most impacted by social media, with 32% using social to learn about new shows and 26% reporting increased enjoyment as a result. VentureBeat (8/4)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | A report from the finger-wrestling championships A German town played host to an international championship of "Fingerhakeln," or finger wrestling, this week. Contestants slip their fingers through leather straps, then attempt to pull one another across a custom-designed table. Mashable (8/4) |  | The words 'internet' and 'Facebook' are already said to be interchangeable in some places in Africa." -- Rory Cellan-Jones, writing at BBC | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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