Why restaurants should watch the sharing economy

How Facebook is pitching itself to mainstream marketers | Why restaurants should watch the sharing economy | Lyft bows to regulators, launches in NYC Created for ignoble.experiment@arconati.us |  Web Version   August 4, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By How Facebook is pitching itself to mainstream marketers A Facebook-planned campaign to raise awareness about Reckitt Benckiser's MegaRed krill oil generated sales worth double what the company spent on the social media ads. This article looks at how Facebook drove success for the brand and demonstrates the social network's value to marketers accustomed to more traditional campaigns. The New York Times (tiered subscription model) (8/2) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating Sponsored By Why restaurants should watch the sharing economy The emergence of sharing applications could have big ramifications for restaurants by allowing amateur cooks to serve up food without worrying about safety rules or other regulations, writes Joe Kefauver. "[N]o one wants to appear pro-tax or pro-regulation. However, restaurant operators need to realize that they have a stake in how this plays out," Kefauver writes. Nation's Restaurant News (free registration) (8/1) Share:  Keep Up with Evolving Customer Demands Discover deep insights into consumer behavior and turn them into actionable marketing strategies. Stanford Graduate School of Business executive programs on marketing will impart innovative tools to help your oganization adapt to changing customer expectations. Learn more. Most Read by Marketing Decision Makers Sponsored By Lyft bows to regulators, launches in NYC The New York Times (tiered subscription model) Is Airbnb good for the planet? Fortune OKCupid also experimented on users Vox Are hashtags working for brands? The Wall Street Journal (tiered subscription model) Social marketing lessons from "Weird" Al Marketing Land The Inbound Website: Content Targeting & Lead Nurturing This eBook takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors. Learn where to focus and how to use analytics to optimize your digital experience. Download the step-by-step guide to transform your website into an inbound machine. Marketer Moments Sponsored By New LinkedIn tool may become B2B marketing staple LinkedIn has unveiled a new tool, Sales Navigator, that allows business-to-business marketers to cull job updates, announcements and blog content from select accounts to aid lead generation. Marketers can sort based on information such as industry, job function and seniority, and then share relevant information on customer relationship management platforms, such as Salesforce. Advertising Age (free access for SmartBrief readers) (7/31), VentureBeat (7/31) Share:  You May Be Eligible For MetLife Auto® Group Discounts! MetLife Auto & Home® may offer exclusive discounts through your employer! You Could Save Up To $466 per Year on Car Insurance. Benefits Include: No Down Payment, Easy Payroll Deduction, and 24/7 Service. You Don't Have to wait until you're up for renewal to Switch— MetLife Auto makes switching easy and seamless! Platform News Twitter reportedly trying to organize hashtags Twitter appears to be experimenting with designating phrases to certain hashtags to better organize them according to content. For example, #oitnb is affiliated with the Netflix series "Orange Is the New Black," and #rt with Russia Today. The Wall Street Journal (tiered subscription model)/Digits blog (8/1) Share:  Foursquare's new search focus is a targeting opportunity Foursquare's move away from check-ins and a refocus on helping consumers find restaurants and businesses makes the service more friendly for advertisers. The company says the advantage of the new search capability lies in the opportunity for local businesses to directly target users according to their preferences and location. Bloomberg (8/1) Share:  Measurement Matters Sponsored By Study: Facebook ads do better on mobile than desktops News Feed ads that display on mobile devices produce 10% higher click-thru rates on Facebook than do equivalent ads on a PC, according to a study by AdRoll. It also found that News Feed ads on mobile cost 57% less. Mobile Marketing Magazine (7/31) Share:  [NEW] 6 Blueprints for Social Strategy Success The Big 6 social networks offer tremendous marketing opportunities -- and each one is very different. That's why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you'll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest. Download your copy! Social Shareable "The Daily Show" pokes fun at viral-content creation A segment from "The Daily Show" takes a satirical look at the phenomenon of viral content and suggests ways for newspapers to turn articles into items that young Internet users are likely to share. "Nowadays, it's not important if a story's real; the only thing that really matters is if people click on it," former Gawker editor Neetzan Zimmerman jokingly says. Advertising Age (free access for SmartBrief readers) (8/1) Share:  SmartQuote We want to hold ourselves accountable for delivering results. Not smoke and mirrors, maybe it works, maybe it doesn't." -- Carolyn Everson of Facebook, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information