13 seminal moments in marketing history

September 30, 2014 Issue Subscribe | View online 13 seminal moments in marketing history By Michael Estrin From the telegraph to the content farm, history can teach us a lot about the present and future of marketing. Find out which moments changed the industry forever. Facebook Audience Network: A cure for what ails you? By Slaven Radic The social network's latest take on monetizing mobile has massive potential, but will it hurt or help the industry? The battle of search advertising vs. social media marketing By Juliana Casale Search engine marketing and social media marketing serve very different purposes. Here's how to choose which strategy you should pursue. Blog Posts Part 5 -- All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC By Fernando Bohorquez Jr. If there is one thing clear from the case law, it is that the commercial speech analysis under the... The Long View of Customer Experience: 4 Stages of Engagement By Greg Kihlström When we talk about the long-view customer experience model, we are referring to a customer "pathway" that has the following steps... Building bridges: Facilitating passage between physical and digital By Nanda Sibol In order to compete in today's marketplace, it's nearly a given that a brand must offer both digital and physical interactions for... Cover Stories 5 epic marketing stunts you need to see 5 surprising Twitter marketing facts 3 brands suffering from identity crises The best branded videos on Instagram CEOs whose marketing departments probably hate them Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda Resource Connection Featured Presentations The new path-to-purchase Here's how the connected consumer's cross-device journey is impacting marketers. Why video marketing works This infographic outlines the key trends in online video behavior. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >> Latest Jobs Managing Editor Head of Sales Director of Marketing More jobs >>

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