6 native ad campaigns that felt foreign

October 6, 2014 Issue Subscribe | View online 6 native ad campaigns that felt foreign By Michael Estrin Native ads have become a staple of today's advertising environment. However, it's too easy for brands and publishers to stray into dangerous foreign territory. See which native campaigns crossed the line. May the creative force be with you By Zach Baze Data and the creative process can mix, but only if handled carefully. Here's how to harness the power of both wisely. Making RTB advertising a dynamic force in lead generation By Steve Yi When it comes to this advertising staple, the details can make all the difference. Find out more about why you need to examine your campaigns closely. SPONSOR CONTENT 4 huge programmatic buying misconceptions By Jessica Coren It's both the hottest and most misunderstood marketing practice today. Here are the biggest programmatic myths and why you should be investing in this area.   Blog Posts How to hit home-runs with ad ops By Anh Tu Phuc Hoang You love being an ad ops careerist, yet find you can not achieve expectations on the job even though you strongly feel you deliver... What Mobile Marketers Can Learn from Stitch Fix: Personalization is not an Art but a Science By Glenn Pingul There's a major misperception around personalization when it comes to marketing. Once attributed to highly complex, and often... Three lessons on how to start a movement from Amex Small Business Saturday By Robert Davis Small Business Saturday is probably the best example in recorded history of marketers starting a movement that has achieved... Cover Stories The future of content creation belongs to agencies 5 simple steps to generate more site traffic -- today 13 seminal moments in marketing history 5 epic marketing stunts you need to see 5 surprising Twitter marketing facts Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda Resource Connection Featured Presentations 7 top brands connecting with Instagram users Here's how brands are creating more engagement with Instagram than Facebook. A definitive guide to video SEO Here's how video SEO techniques can help you attract customers and make the most of your investment. Brands shift attention to owned digital channels This report shows how brands are giving less focus to social networks. See more >> Latest Jobs Managing Editor Head of Sales Director of Marketing More jobs >>

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