 | Do you know these 29 Social Media Analytics Terms?
Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now! |
 | TV series partner with Tumblr to expand interaction NBC's "The Voice" is expanding its partnership with Tumblr and its popular bloggers after last season's successful finale that used a Tumblr user's artwork to engage fans and generate a conversation. "Facebook and Twitter are very immediate, but Tumblr is something [fans] sort of take in and then create something about the show at times other than when the show is happening," said Audrey Morrissey, an executive producer for "The Voice." The New York Times (tiered subscription model) (10/19) Facebook fixes glitches in ad code Facebook has conducted a security audit that remedied some flaws in its advertising code and is now offering double the reward for hackers to identify any remaining security flaws. Among the issues Facebook resolved were coupons that could be redeemed repeatedly without an expiration. The Drum (Glasgow, Scotland) (10/19)  | A Masterclass In Social Marketing: 7 Tips From The Experts
The smartest minds in social media share their best strategies and tactics for upping your social marketing game in 2014. Don't miss tactics from Spotify, JetBlue, Linkedin, Jay Baer and how they make use of data, content, community, undervalued social networks, and social media contests. Get the 7 Tips. |
 | Frito-Lay gets 14.5 million responses in chip flavor campaign Frito-Lay generated almost 14.5 million responses in a campaign across the U.S., U.K. and Canada that invited consumers to suggest and vote on future chip flavors. The social media campaign was the second such engagement effort, with this year's push generating three times as many entries as last year's did. ClickZ (10/17)  | Top Five Ways Marketing Teams Benefit from Box
Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today! |
 |  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | Holiday Inn video, social campaign generates big response Video content in Holiday Inn's first digital-only campaign has been viewed more than 175 million times, the company says in assessing the effort a success. The Journey to Extraordinary campaign involves Twitter, Facebook and Instagram, and it incorporates content from photo bloggers and a mix of paid and user-generated narratives. Adweek (10/17)  | Essential news for mobile marketing professionals
Get a daily news summary written by SmartBrief's expert editors, compliments of the Mobile Marketing Association (MMA).
Get the news today. |
 | Pondering pumpkin spice Dan Pashman writes that pumpkin spice brings together two American passions: "sugar and artificial scarcity." The flavor is available in products such as lattes and gum, but only while fall and winter last. VanityFair.com (10/17) |  | Mobile is a key cornerstone to any strong digital campaign." -- Maurice Cooper of Holiday Inn, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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