The future of content creation belongs to agencies

October 2, 2014 Issue Subscribe | View online The future of content creation belongs to agencies By Matthew Burnett The traditional relationship between advertising and entertainment has been shattered, and the change is greatly affecting both industries. Here's why the creative power is up for grabs. Your SEO program checklist By Jeremy Walker Are you getting the most out of your search engine optimization efforts? Find out what you might be overlooking by asking yourself these six questions. A better way to use beacons By Michael Glass Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know. Viral Video Watch: Vacuuming a cat, NFL criminals, and Kristen Wiig naked? By iMedia Editors SNL pokes fun at football stars, inside Apple's bend test labs, and an interviewer who clearly hasn't seen the movie. Take a look at iMedia's picks for this week's hottest videos. Blog Posts How Scene-Level Metadata Will Change Multiscreen Advertising By Nikos Iatropoulos Next time you sit down to watch your favorite guilty pleasure television program, perhaps "The Real Housewives of Beverly Hills"... How to prepare for the year of programmatic TV By Jennifer Marlo Forget the year of mobile. For TV advertisers, 2015 is the year of programmatic. According to a survey recently conducted by... Cover Stories 5 simple steps to generate more site traffic -- today 13 seminal moments in marketing history 5 epic marketing stunts you need to see 5 surprising Twitter marketing facts 3 brands suffering from identity crises Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda Resource Connection Featured Presentations The new path-to-purchase Here's how the connected consumer's cross-device journey is impacting marketers. Why video marketing works This infographic outlines the key trends in online video behavior. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >> Latest Jobs Managing Editor Head of Sales Director of Marketing More jobs >>

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