Facebook's Rooms app may find fans in brands Facebook's chat-room-style Rooms application lets users chat using pseudonyms, and brands are seen as likely to flock to the service. "The question isn't whether companies will use it to market their brands. The question is how effectively they can measure the results," Jennifer LeClaire writes. CIO Today (10/23), Digiday.com (10/24)  | Five Problems Marketers Face Today
Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. |
 | Latvian college goes social to out-fundraise Stanford The Stockholm School of Economics in Latvia won an Effie advertising award for its "Let's Beat Stanford" fundraising campaign, which generated more alumni engagement than Stanford's vaunted fundraising machine. "It was a 100 percent social media campaign and was very well constructed -- clear and logical with impressive results," Dominic Lyle of the European Association for Creative Agencies wrote. The New York Times (tiered subscription model) (10/26)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | | Most Read by Marketing Decision Makers | | Whoa. Introducing: The RTM Matrix
October 21, 2014 | By Chris Kerns
Real-time marketing is usually discussed with wide strokes, but as we get more sophisticated as marketers, we generally find that narrowing our lens expands our view of reality. Just like the blockbuster The Matrix, there's more happening behind the scenes than we think. Read more to explore real-time marketing, and the data behind how it works. Today's the day we take the red pill and see how deep the rabbit hole goes.
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  Oreo's groundbreaking marketing strategy pays off  | | (Robyn Beck/AFP/Getty Images) | Mondelez International propelled the Oreo cookie brand to its status as the standard bearer for real-time marketing with a renewed, groundbreaking strategy in 2013 that included "100 pieces of content in 100 days" to drive social and culturally relevant advertising, advertiser Jill Applebaum says. "Our efforts in digital are driving [two times return on investment] on a global level," said Bonin Bough, global head of media at Mondelez. FastCoCreate (10/23)
| Autoplay attracts brands to Facebook video ad platform Facebook's autoplay video feature is drawing in more brands and celebrities to upload their video content directly on the site instead of sharing it from YouTube. Between January and September, McDonald's nearly doubled the ratio of Facebook videos it posted directly to the social site, according to Socialbakers data. Adweek (10/27) | What makes horror movies scary The effectiveness of horror movies boils down to 13 cinematographic techniques used to scare viewers, Todd VanDerWerff writes. He illustrates the techniques with clips from movies including "Nosferatu," "The Exorcist" and "The Texas Chain Saw Massacre." Vox (10/24) |  | We're sure this is not a coincidence." -- Room co-founder Damien Rottemberg, as quoted by 9to5Mac | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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